Consultus Digital member working on product listing ads for a Toronto client

A Guide To Product Listing Ads Management

October 26th, 2022 | Author: Grace Natarelli | PPC

As a marketer, you may be familiar with the different types of paid advertising options available to you, such as search engine optimization (SEO) or Google Ads. Product listing ads (PLA) are another type of paid advertising that can be useful for increasing the visibility of your products and driving traffic to your website. In this blog post, we’ll discuss some tips for managing your PLA.

What Are Product Listing Ads (PLA)?

Product listing ads are simply product ads that show up on Google search results pages. These product ads contain product images, prices, and other relevant information about the product. Product listing ads are a great way to showcase your products and get them in front of potential customers who are searching for these products.

Read: Is Remarketing Right For My Business?

How Can You Create A PLA Campaign For Your Business?

Product listing ads management is a great way to get your product in front of potential customers on Google. You can create a PLA campaign for your business by following these steps:

1. Go to the Google Ads website and sign in to your account.

2. Click on the “Campaigns” tab and then click on the “+New Campaign” button.

3. Select “Shopping” from the list of campaign types.

4. Enter a name for your campaign and click on the “Continue” button.

5. Select your country and language, and then click on the “Continue” button.

6. Choose whether you want to target all product types or only certain product types, and then click on the “Continue” button.

7. Enter your daily budget and bid amount, and then click on the “Continue” button.

8. Select the payment method you want to use, and then click on the “Continue” button.

9. Review your campaign settings and click on the “Save and Continue” button.

10. Click on the “Ads” tab and then click on the “+New Ad” button.

11. Select “Product Listing Ad” from the list of ad types.

12. Enter a headline for your ad, and then click on the “Continue” button.

13. Enter the product information for your ad, and then click on the “Save” button.

14. Your product listing ad will now be live, and you can start getting product clicks! Product listing ads management is a great way to get your product in front of potential customers on Google.

What Are The Benefits Of Using PLA?

Product listing ads management can save you time and money while providing your customers with a better experience. With product listing ads, you can:

  • Reach more shoppers: product listing ads are displayed to users who are actively searching for what you’re selling
  • Promote specific products: product listing ads allow you to showcase specific products rather than just your general product line
  • Save time: product listing ads are generated automatically from your product data feed, so you don’t have to create individual ads for each product
  • Save money: product listing ads are cost-effective since you only pay when a user clicks on your ad product listing ads are a great way to reach more shoppers and promote specific products. They’re also cost-effective and save you time.

If you’re not already using product listing ads, now is the time to start!

Also Read: 5 Tips for Facebook Ads Creation

How Do You Track And Measure PLA Performance?

There are a few key metrics you can use to track and measure the performance of your product listing ads. These include:

Click-Through Rate (CTR)

The number of clicks on your ad is divided by the number of times it is displayed. A high CTR indicates that your ad is relevant and appealing to users.

Conversion Rate:

This is the number of sales or leads generated from your product listing ad divided by the number of clicks it received. A high conversion rate indicates that your ad is driving valuable traffic to your site.

Cost Per Click (CPC)

This is the amount you pay each time your ad is clicked. A lower CPC indicates that your ad is more effective at generating clicks.

Return On Investment (ROI)

This is the net income generated from your product listing ad divided by the cost of running the ad. A high ROI indicates that your product listing ad is effective at generating sales or leads.

To track these metrics, you can use Google Analytics or a similar tool. This will allow you to see how well your product listing ad is performing so you can make the necessary changes to improve its effectiveness.

Tips For Optimizing Your PLA Campaigns

A woman purchasing an item with her mobile phone from product listing ad on Google

Product Listing Ads, or PLA, are a key part of any eCommerce marketing strategy. They are also one of the most effective and efficient ways to drive traffic and conversions from Google Shopping.

To get the most out of your PLA campaigns, there are some best practices to keep in mind. Here are 5 tips for optimizing your PLA:

1. Keep Your Product Data Up-to-date

One of the most important factors in PLA’s success is having accurate and up-to-date product data. This includes things like product titles, descriptions, images, and prices.

Make sure to regularly check your product data against what’s being shown on your website. This will help ensure that your product listings are accurate and up-to-date, which can help improve your click-through rate and conversion rate.

2. Target The Right Keywords

Your product listing ad titles and descriptions should be optimized for the right keywords. This means targeting keywords that are relevant to your product, and that has a good amount of search volume.

You can use tools like Google Ads Keyword Planner and Google Trends to research keywords for your product listings. When choosing keywords, also keep in mind how they will impact your product’s title and description.

3. Use High-Quality Images

Images are an important part of any product listing. They can help improve your click-through rate and conversion rate, so it’s important to use high-quality images that are relevant to your product.

In addition to using high-quality images, you should also ensure that your product image is the same size as your product title. This can help improve your click-through rate and make your product listings more eye-catching.

4. Optimize Your Ad Copy

Your product listing ad copy should be clear, concise, and relevant to your product. It should also include target keywords and a call-to-action.

Your product listing ad copy should be designed to persuade shoppers to click on your ad and buy your product. To do this, you should focus on creating a strong headline and description that highlight the key benefits of your product.

5. Test, Test, Test

Finally, it’s important to regularly test different aspects of your product listings to see what works best. This could include things like your ad copy, images, product data, and keywords.

Regular testing will help you fine-tune your product listings and ensure that they are as effective as possible.

Boost Your Sales With PLA

Product listing ads can be a powerful way to drive traffic and conversions from Google Shopping. By following these tips, you can help optimize your PLA campaigns and get the most out of your product listings. As a leading PLA and Google Ads Management in Toronto, Consultus Digital provides top-tier service to help your brand’s bottom line grow. For more information or to begin a conversation with our team, contact us!

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