How we Helped Dragonscale Increase
Sales by 390% and Expand into New
Markets Within 3 Months
About Dragonscale
Dragonscale is an ambitious and growing e-commerce business specializing in high-quality accessories for the Trading Card Game (TCG) community. As a young company, they were looking to rapidly expand their online sales, establish a stronger digital presence, and generate significant product demand in a competitive niche market.
The Challenge: Leveling Up for Scalable Growth
Dragonscale approached us with a clear objective: to aggressively scale their business by leveling up their pay-per-click advertising and expanding into new markets. They needed a long-term strategic partner to support their growth strategy and scale sustainably while driving up their ROAS.
The Goal
Their primary goals included:
Sales Strategy & Automation:
Refine the sales funnel, improve upsell opportunities, and implement effective customer retention strategies.
PPC Management:
Professionally set up and manage PPC campaigns on Meta and Google to drive targeted, high-intent traffic.
Social Media Growth:
Develop a social media strategy to build an engaged social media presence across channels.
Our Approach:
Building a Foundation for Success
We partnered with Dragonscale to create a robust Digital Growth Plan, a two-phased roadmap designed to build their digital presence and ensure long-term scalability.
Phase 1:
The Digital Growth Plan
Our plan began with a comprehensive audit of their entire sales and marketing ecosystem, which included:
- Competitor Analysis
- Ideal Customer Profile (ICP) Development
- Website & Conversion Rate Optimization Analysis
- SEO & Paid Advertising Audits
- Ad Creative & Landing Page Mockups
- Email & Marketing Automation Strategy
- Analytics & Performance Measurement Strategy
The Digital Growth Plan gave Dragonscale the critical insights, assets, and strategy needed to prioritize their efforts, allowing them to effectively manage their organic social media and email marketing tactics in-house, while partnering with Consultus to optimize their website and manage their advertising campaigns.
Phase 2:
Execution & Optimization
With the strategic roadmap in place, we focused on execution.
- Website Enhancement
Before driving traffic, we optimized their Shopify store for conversions. This included adding customer reviews, updating product imagery, enhancing collection pages with product filters, and decluttering plugins to improve site speed.
- Full-Funnel Ad Strategy
Meta Ads (Facebook & Instagram): We developed a funnel-based approach to build brand awareness, engage users considering their products, and drive sales through powerful retargeting campaigns.
Google Ads: We launched Performance Max and Search campaigns to capture high-intent traffic from users actively looking for TCG collector cases and supplies.
The Results: Explosive Growth in 3 Months
Our strategic partnership delivered exceptional results in a short period. By scaling their campaigns effectively, we achieved a ROAS of 11X. This performance gave Dragonscale the confidence and the capital to continue scaling their ad budgets, solidifying their position as a major player in the TCG accessory market.
The key outcomes over three months include:
390%
Increase in total sales
766%
Increase in sales from Meta Ads
254%
Increase in sales from Google Ads
Market Expansion
from Canada into Southeast Asia
The Outcome
Our partnership with Dragonscale demonstrates the power of a holistic, data-driven growth strategy. By first building a solid strategic foundation with the Digital Growth Plan and then executing a meticulous, full-funnel advertising campaign, we not only met but exceeded their initial goals. The 11x ROAS and increase in new revenue propelled their expansion into new international markets. Today, Dragonscale is no longer just a young business; it is a rapidly scaling brand, confidently positioned for long-term, sustainable success in the competitive TCG market.
What eCycle Solutions Had to Say
Working with their team was an exceptional experience. Their project management was seamless. They mapped our sales process thoroughly, and they went the extra mile by running a focus group for validation and capped it off with an in-person training day that was instrumental for our team’s adoption. They were true partners in our success.
Tricia Oldfield
VP Marketing & Sales
40%
Our Client's Success Is
Our Business
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