We take the time to truly understand you, your customer and your industry. We don't send you questionnaires to fill out on your own because we're with you every step of the way. At the end of our process you'll have a strategic internet marketing roadmap aimed at achieving your marketing goals.
The options when it comes to internet marketing consulting, strategy, and execution for your business are many.
We are professionals in digital marketing based in Toronto - with over 40 years of experience consulting more than 750+ clients in a wide range of business verticals - that can weigh without bias what you should be doing based on our three step process.
The first step is discovery which is geared towards understanding your unique business. The second step is extensive research to understand your industry and competition in the real world and online, because your primary competitors in the real world may be different than your primary competitors online. The third and final step is to present the strategy outline, and make any modifications before formatting the deliverables of the strategy into RFP's for Vendor Selection.
Here’s the high level description for the particulars in each step.
What offline marketing initiatives do you have and how can we make them work together? Understanding your marketing history, is a crucial component to understanding what may work best in future for your digital strategy, from the perspective of an internet marketing consulting authority.
Sometimes understanding goals will lead to conversations about resetting expectations especially when the budget doesn’t meet the ambition. This is to be expected as many business owners and marketers aren’t sure what kind of results they should expect. Should a lawn care company expect to rank for the word ‘lawn’, probably not, but you can understand why they may want “to be everywhere when someone types in lawn on Google”.
Larger budgets afford us the ability to cover more ground and become more creative with your marketing as a whole, but we never throw caution to the wind and will advise based on the advertisers appetite for risk.
As an experienced internet marketing consulting agency, we will run a thorough analysis of the competitive landscape, which will let us know how hard we’re going to have to work to compete and win. Of course, if the competition isn’t doing such a great job, that isn’t an excuse to do the minimum, but it certainly will ensure we’re not falling short of the kind of effort required. For example, a national chain of addiction clinics will require a different level of work than a national chain of bin rental companies.
Mystery Shopping the competition not only gives us intel about their sales process, but it’ll also give us better insight into your industry as a whole.
Again, it isn’t necessary for everyone of our engagements, but learning more about how your organization converts online inquiry into sales will provide insights relating to the kind of marketing message we want to deliver and how the logistics may have to change to appropriately field online leads. While the idea of getting back to an online lead right away seems like Sales 101, a staggering amount of companies practice poor follow-up with inbound leads. Online leads can be finicky because they’ve got you and your competition right at their fingertips.
After going through steps 1 and 2 we’ll be ready to present our approach to online. We’ll know the who, what, where, when, why and how of what we’re going to do. We’ll also understanding your business better than any individual sales person that could have pitched you a plan the day he/she walked into your office. This is important because it means you won’t have to run through the exercise with multiple vendors. Indeed, we will marry what we know of your business, business in general and online marketing to clarify the scope of work and expectations around our marketing plan.
As an esteemed Internet Marketing Consulting agency in Toronto, we’ll present the plan to you, make any modifications and then leave it with you, or you may have us back to partner with the right marketing partners. That’s when we get into Vendor Selection.