When you think about how to optimize your social media – and digital media as a whole – be prepared
If your organization has a sales department with at least five sales reps, then odds are you’re using a Customer Relationship Management tool (CRM). These tools enable sales teams to efficiently manage their sales opportunities so that they can close more business.
Today, CRM technology is lightyears ahead of where it was ten years ago. Modern CRM solutions tools allow you to build custom playbooks and automation to ensure every sales rep follows your organization’s sales process. This innovative technology is what has enabled many organizations to scale their businesses quickly and predictably.
At Consultus Digital, we immerse ourselves in your sales department to understand your processes, tech stack and growth objectives, then provide Customer Relationship Management (CRM) solutions that meet your needs.
We have CRM specialists experienced in a wide array of the latest CRM solutions built for small and mid-sized companies. Our team works with your organization through every step of the onboarding process:
Choosing the correct CRM solution for your business is only half the battle. Most CRMs come as an out-of-box solution that requires a custom configuration so that it benefits your business. An overwhelming number of businesses pay greatly for their CRM without ever configuring it to their needs. This results in lost opportunity and revenue.
When configured to your unique business requirements, modern Customer Relationship Management tools make the sales process dummy-proof, allowing your sales staff to communicate with their prospects effortlessly, resulting in a higher close rate. In fact, according to Reuters, 77% of companies who transitioned to a modern CRM said they increased new business revenue by 15% or more within six months of implementation.
Customer Relationship Management Software (CRM) is a tool used by salespeople to manage leads and opportunities.
Salesforce, Oracle, ZOHO, Hubspot, SugarCRM, and Pipedrive are examples of different CRM’s on the market today.
For small and medium-sized businesses with a sales force, a CRM is crucial to scale business, especially in competitive markets.
There are many benefits in implementing a CRM, including:
The first step is understanding your internal sales processes, the current technology being used and the purpose of implementing a new CRM. What issue does the current solution not solve? What are some frustrations the sales staff has provided? With hundreds of CRM solutions on the market today, it’s not realistic to evaluate each of them. That’s where Consultus Digital comes to the rescue. Our CRM specialists are knowledgeable on the latest CRM solutions and provide recommendations based on your requirements.
Yes and no. Many CRM’s allow you to export all your existing data, which can then be imported to your new software – that’s the easy part. Where things can become tricky is if your current CRM was custom coded to communicate with less known 3rd party tools. If this 3rd party software doesn’t have an open API or similar, it will take time to recreate this connection.
Getting your staff to adopt a new solution can be tricky. Need not fret. Since we’re working with your sales staff to understand the frustrations with their current CRM, they’re more invested in adopting the new solution. We provide product specialists for onboarding and ongoing support.
CRM’s typically charge by sea or license, where one salesperson represents one seat. Prices range from $20.00/month to $300.00/month per license. Price varies depending on the software provider, industry and add-on requirements. It’s really important to identify your needs with an impartial CRM specialist before deciding on a solution. Often, companies pay too much, thinking they need all the bells and whistles. For a company with a sales team of 10 employees, you should anticipate paying at least $50 a head, or $500 per month. It’s also important to budget to have a CRM implemented by a professional CRM specialist. In Toronto, this typically ranges from $2,000.00 to tens of thousands of dollars, depending on the complexity. Most CRM specialists charge an hourly rate between $80.00 – $200.00 per hour.
“My firm- KASE Insurance Inc. partnered with Consultus Digital two years ago. At that time we had no online strategy. Michael and his team have helped us rebuild our website and created an SEO strategy that has provided us with 150% ROI! Consultus Digital has an amazing customer service team and they truly care about their clients and deliver on their promises. I strongly recommend Michael and the Consultus Digital team to all my friends and clients”
Helen Stergiou, Partner
“The team at Consultus Digital won our business due to their thorough assessment and realignment of our digital sales and marketing strategy. Within only a few weeks of partnering with them, we increased our inbound leads significantly by reconfiguring the user experience of our website”
Tricia Oldfield, Vice President of Sales & Marketing
As the VP of both Sales and Marketing for one of Canada’s largest electronic recycling companies, I wear many hats. I rely on the team at Consultus Digital to act as my outsourced, internal marketing team. Over the past 3 years, they’ve provided our company everything from website development to social media management. I would highly recommend the team at Consultus Digital to any business looking for a partner in navigating the complex world of digital.
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