6 Reasons Why Your Business Needs Video Marketing

A client being filmed by a Toronto video marketing agency

Why Video is the Future of Digital Marketing

With the average attention span being a mere eight seconds, brands literally have only seconds to make their point and grab people’s attention. The best way to do this? Video marketing.

Videos are everywhere and aren’t going anywhere anytime soon. From TikTok to Facebook, Instagram, and more, short-form video content is dominating social media and the internet as a whole. So, if you have not yet jumped on the bandwagon, now is the time. 

Not sure where to start? We will tell you everything you need to know about video marketing and why your business needs to get on board. 

What Is Video Marketing?

In the simplest of terms, video marketing is the use of videos to help market your business along with its products and services. This can be through social media videos or branding videos posted to your website.

Video marketing is an incredibly effective marketing tool as it allows customers to emotionally connect and engage with your brand on a whole new level. It gives you the opportunity to really sell your brand’s story and really show off what makes your products or services so unique. 

Types of Videos That Add Value

The concept of using videos to advertise products and services isn’t exactly a brand-new concept (think television commercials, for example). However, video marketing is a completely different concept from traditional commercials. Video marketing videos should be more organic and focussed on story-telling. 

The best way to do this is through the following types of videos:

  • Testimonials
  • Ads
  • Demonstration
  • Product showcase
  • Staff interviews
  • Brand showcase
  • Explainers
  • Behind the scenes

Why Video Marketing Is So Valuable

Video marketing is one of the most powerful tools that all brands should be leveraging. 

Don’t believe us?? Check out these statistics regarding video:

  • 55% of Internet users watch online videos every day
  • 82% of all internet traffic was predicted to go towards online videos in 2022
  • 86% of brands utilize video marketing

6 Reasons Why Your Business Needs Video

A digital marketers camera pointed at two out of focus Toronto clients

Still need convincing? Below, we explain a few of the most important reasons to consider incorporating videos into your overall marketing strategy.

Videos Get Your Point Across Fast

As previously mentioned, attention spans are rapidly diminishing, which means you have only seconds to hook a consumer in and gain their trust. With videos, you can get your message across much more quickly than with traditional marketing methods. 

Videos Are Great For SEO

While written content has been traditionally the focus of most Search Engine Optimization (SEO) strategies, video is carving out a path for itself in the world of SEO. Many people don’t realize that Google loves video, and creating high-quality SEO-optimized videos for your website can dramatically improve your rankings. 

Video Is Great For Building Trust

One of the best ways to convert a lead into a paying customer is to gain their trust, and video is one of the best ways to achieve this. Videos that showcase your company, employees, and its product and services give customers a glimpse into your brand that they wouldn’t have otherwise had. They get to see the products being used and meet the people behind the company, which helps to build the trust that is needed to secure a sale. 

Video Boosts Conversions and Sales

Again, videos help to build a customer’s trust, which directly leads to more conversions and sales. 

Think about it this way: You’re shopping around for a particular item. One brand has videos on its website demonstrating how the brand developed its products and how they are used or assembled. That brand’s competitor simply has a brief written description with some downloadable PDF instructions. Obviously, you’d be more likely to make a purchase from the first website because you developed more of a connection with that brand and gained more valuable information without having to read a wall of text. 

Video Offers a High ROI

Video offers one of the highest Returns on Investment compared to other marketing strategies. 

Videos Are Easily Shareable

Videos are currently dominating Social Media, from Tiktok to Instagram, and even Facebook. Videos posted to social media are easily shareable and have the potential to be viewed by millions of people.

Tips For Creating Viral-Worthy Brand Videos

Choose the Right Platform

Certain videos perform better on different platforms. If you are looking to help make one of your products go viral, focus on TikTok. If you are looking to highlight your staff and your corporate culture, share these types of videos on your website and LinkedIn page. If you are looking to highlight your product line and target a specific type of shopper, Instagram works great for this. 

The key is to know your audience and which platform they are most likely to frequent. 

Be Authentic

Don’t try to create a viral moment just for the sake of going viral. People want to see authenticity and will see right through the clickbait. The best way to find success with video marketing is to showcase who your brand truly is and tell its story well. 

Keep It Short and Sweet

Again, people have short attention spans and don’t want to sit through a 15-minute video. Try to keep your videos under two minutes to keep people’s attention and prevent viewers from exiting the video prematurely. 

Work With a Team of Video Marketing Professionals

Video marketing truly is an art form that takes a certain level of skill and expertise to excel at. For this reason, we don’t recommend tackling video marketing on your own unless you have some training and experience filming and editing video content. Turn to an experienced video marketing agency like Consultus Digital.
Consultus Digital is a full-service digital marketing agency that will create incredible marketing videos that showcase your brand story and help you take your business to the next level. Ready to get started? Contact us today to learn more.

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