Top Examples of Landing Pages for SaaS Companies [2023]

Hey there! Jake Matzanke here, the owner of Consultus Digital, a digital marketing and sales transformation agency based in Toronto, Canada. As a marketing director or owner of a SaaS company, you know how important it is to have a high-converting landing page. After all, this is the first point of contact that many potential customers will have with your business, and it’s crucial to make a good first impression.

In this blog post, I’ll be sharing some top examples of landing pages for SaaS companies that you can use for inspiration. From customer stories to social proof, these landing pages showcase some best practices for converting visitors into leads and customers.

Example 1: Boomtown

Boomtown is a real estate software company that uses a clear and concise value proposition, customer testimonials, and social proof to convert visitors into leads. One of the things that I love about this landing page is the use of customer quotes to showcase the value of the product. By highlighting specific features and benefits that customers have experienced, Boomtown is able to build trust and credibility with potential leads.

Example 2: Airtable

Airtable is a cloud-based productivity platform that uses a simple and intuitive design, customer stories, and a clean call to action to convert visitors into users. One of the things that stands out to me about this landing page is the use of customer stories to demonstrate the versatility of the product. By showing how different types of businesses and individuals are using Airtable, the company is able to appeal to a wide range of potential users.

Example 3: HubSpot

HubSpot is a marketing and sales software company that uses a strong value proposition, social proof, and a clear call to action to convert visitors into customers. One of the things that I appreciate about this landing page is the use of social proof to demonstrate the popularity of the product. By highlighting the number of users and the companies that use HubSpot, the company is able to build credibility and trust with potential customers.

Example 4: Zendesk

Zendesk is a customer service software company that uses customer testimonials, social proof, and a clear call to action to convert visitors into leads. One of the things that stands out to me about this landing page is the use of customer testimonials to showcase the effectiveness of the product. By featuring real customers sharing their experiences with Zendesk, the company is able to build trust and credibility with potential leads.

Example 5: Intercom

Intercom is a customer communication platform that uses customer stories, social proof, and a clear call to action to convert visitors into leads. One of the things that I like about this landing page is the use of customer stories

Example 6: Salesforce

Salesforce is a customer relationship management software company that uses customer testimonials, social proof, and a clear call to action to convert visitors into leads. One of the things that I appreciate about this landing page is the use of customer testimonials to showcase the success of the product. By featuring real customers sharing their experiences with Salesforce, the company is able to build trust and credibility with potential leads.

Example 7: Insightly

Insightly is a project management software company that uses customer testimonials, social proof, and a clear call to action to convert visitors into leads. One of the things that stands out to me about this landing page is the use of social proof to demonstrate the popularity of the product. By highlighting the number of users and the companies that use Insightly, the company is able to build credibility and trust with potential customers.

Example 8: Asana

Asana is a project management software company that uses customer stories, social proof, and a clear call to action to convert visitors into users. One of the things that I like about this landing page is the use of customer stories to demonstrate the real-world impact of the product. By showing how different types of businesses and individuals are using Asana, the company is able to appeal to a wide range of potential users.

Example 9: DocuSign

DocuSign is an electronic signature and document management platform that uses customer testimonials, social proof, and a clear call to action to convert visitors into leads. One of the things that stands out to me about this landing page is the use of customer testimonials to showcase the effectiveness of the product. By featuring real customers sharing their experiences with DocuSign, the company is able to build trust and credibility with potential leads.

Example 10: Slack

Slack is a team communication platform that uses customer stories, social proof, and a clear call to action to convert visitors into users. One of the things that I love about this landing page is the use of customer quotes to showcase the value of the product. By highlighting specific features and benefits that customers have experienced, Slack is able to build trust and credibility with potential leads.

Example 11: Buffer

Buffer is a social media management tool that uses a clear value proposition, customer testimonials, and social proof to convert visitors into leads. One of the things that stands out to me about this landing page is the use of customer testimonials to demonstrate the effectiveness of the product. By featuring real customers sharing their experiences with Buffer, the company is able to build trust and credibility with potential leads.

I hope these examples of landing pages for SaaS companies gave you some inspiration for creating your own high-converting landing page. Remember to focus on the value that you can provide to your customers, use social proof and customer testimonials to build trust, and have a clear and concise call to action.

If you need any additional help with creating a landing page or improving your digital marketing efforts, Consultus Digital is here to help. Contact us today to learn more about how we can help your SaaS business succeed.

As a marketing director or owner of a SaaS company, it’s important to stay up-to-date on the latest trends and best practices in landing page design. By taking inspiration from these top examples of landing pages for SaaS companies and implementing strategies like customer stories, social proof, and clear calls to action, you can create a high-converting landing page that attracts and converts potential customers.

If you have any questions about creating a landing page for your SaaS business or improving your digital marketing efforts, don’t hesitate to reach out to Consultus Digital. We’re here to help your business succeed!