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WEB DESIGN · 1 MIN READ

10 Web Design Principles Every Designer Should Know – Infographic

February 11, 2025 · Grace Natarelli
Web Design Principles - Consultus Digital

Discover 10 essential web design principles every designer should follow to craft visually appealing, user-friendly, and high-performing websites. Covering typography, layout, responsiveness, and consistency, these principles ensure a seamless user experience and effective digital presence across various screen sizes and platforms.

10 Web Design Principles Every Designer Should Know - Consultus Digital

Grace Natarelli
Grace Natarelli
Brand, Social & Compliance Specialist

Grace owns the most differentiated editorial niche on the team. She is the authority on digital advertising compliance across regulated Canadian industries (healthcare, legal, real estate), while also driving expertise in influencer marketing, social media strategy, and online reputation management. Grace bridges the gap between creative brand-building and the rules that govern it.

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Capabilities
01Acquire→
02Convert→
03Scale→
Google Ads
Search, Shopping, PMax for pipeline.
Meta Ads
Facebook & Instagram, built for ROAS.
Microsoft Ads
Bing Search & Audience Network.
Amazon Ads
Sponsored Ads, DSP & marketplace.
SEO Core
Technical, on-page, content SEO.
Local SEO
Multi-location GBP and map pack.
Content Marketing
Blog strategy and pillar content.
AEO / AI Search New
ChatGPT, Perplexity, SGE visibility.
Influencer Marketing New
Creator-led with attribution.
Performance Creatives Hot
Video, UGC, static, tested weekly.
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