How to Use Remarketing Advertising to Drive Traffic and Sales to Your eCommerce Store

Someone on phone looking at a remarketing ad

It’s no secret that attracting new customers to your eCommerce store is a crucial part of your business’s growth. However, did you know that retaining existing customers through remarketing advertising can be just as effective, if not more so? Remarketing advertising allows you to re-engage visitors who have previously interacted with your site, presenting them with tailored ads that encourage them to return and make a purchase.

What is Remarketing Advertising?

Remarketing advertising is a strategic approach used by digital marketers to reconnect with visitors who have previously interacted with a website or app but did not complete a purchase or desired action. This technique leverages the power of display advertising to present tailored ads to these potential customers as they browse other sites across the internet, increasing the chance they return and complete their purchase.

The Power of Remarketing for eCommerce

In a world where the average cart abandonment rate hovers around 70%, eCommerce businesses need to do everything they can to recapture potential customers. Remarketing advertising serves as a powerful tool in this effort. A study from Wordstream found that visitors to a site who are retargeted with display ads are 70% more likely to convert than those who aren’t.

Benefits of Remarketing Advertising for Your eCommerce Business

Here’s how remarketing advertising can benefit your eCommerce store:

  • Increased Brand Recall: Remarketing ads help keep your brand at the top of customers’ minds, encouraging them to revisit your site.
  • Higher Conversion Rates: Remarketing can significantly increase your conversion rates as it targets users who have already shown interest in your products.
  • Cost-Effective: Remarketing can be more cost-effective than acquiring new customers, delivering a higher ROI.
  • Customized Messaging: With remarketing, you can tailor your ads based on the products or pages the customers viewed, making your messaging more relevant and compelling.

How to Implement Remarketing Advertising for Your eCommerce Store

Implementing a successful remarketing advertising strategy for your eCommerce business involves several steps. It begins with setting up your remarketing campaign in Google Ads or Facebook Ads Manager, creating remarketing lists, developing compelling ad creatives, and finally, tracking and optimizing your campaigns for best results.

Someone visiting clothing eCommerce store after clicking remarketing ad

Types of Remarketing Campaigns for eCommerce Stores

There are several types of remarketing campaigns that eCommerce businesses can utilize:

  • Standard Remarketing: Shows ads to your past visitors as they browse sites and apps on the Display Network.
  • Dynamic Remarketing: Takes remarketing a step further by showing past visitors ads that contain products they viewed on your store.
  • Remarketing Lists for Search Ads (RLSA): Lets you customize your search ad campaigns for people who have previously visited your site.
  • Video Remarketing: Shows ads to people who have interacted with your videos or YouTube channel.
  • Customer List Remarketing: Allows you to upload lists of contact details your customers have given you to show them ads when they sign in to Google services.

Choosing the Right Remarketing Ads Agency

For businesses without an in-house marketing team, or those looking to leverage the expertise of specialists, a remarketing ads agency can be a valuable partner. An agency can provide expert advice, create and manage your remarketing campaigns, and provide the tools and resources necessary for success. Consultus Digital, for instance, has a team of experts who can help manage your remarketing advertising, ensuring it aligns with your overall digital marketing strategy.

Closing Thoughts: Remarketing Advertising as the Key to eCommerce Success

Remarketing advertising can be a powerful tool in your eCommerce arsenal, helping to boost traffic, improve conversion rates, and ultimately drive sales. By re-engaging visitors who have already shown interest in your products, you’re more likely to convert these potential customers. However, like any digital marketing strategy, success requires careful planning, execution, and ongoing optimization.

Looking to explore the potential of remarketing advertising for your eCommerce business? Contact Consultus Digital, a leading remarketing ads agency, to discuss your needs and discover how we can help you achieve your goals.

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