
It’s no secret that attracting new customers to your eCommerce store is a crucial part of your business’s growth. However, did you know that retaining existing customers through remarketing advertising can be just as effective, if not more so? Remarketing advertising allows you to re-engage visitors who have previously interacted with your site, presenting them with tailored ads that encourage them to return and make a purchase.
Remarketing advertising is a strategic approach used by digital marketers to reconnect with visitors who have previously interacted with a website or app but did not complete a purchase or desired action. This technique leverages the power of display advertising to present tailored ads to these potential customers as they browse other sites across the internet, increasing the chance they return and complete their purchase.
In a world where the average cart abandonment rate hovers around 70%, eCommerce businesses need to do everything they can to recapture potential customers. Remarketing advertising serves as a powerful tool in this effort. A study from Wordstream found that visitors to a site who are retargeted with display ads are 70% more likely to convert than those who aren’t.
Here’s how remarketing advertising can benefit your eCommerce store:
Implementing a successful remarketing advertising strategy for your eCommerce business involves several steps. It begins with setting up your remarketing campaign in Google Ads or Facebook Ads Manager, creating remarketing lists, developing compelling ad creatives, and finally, tracking and optimizing your campaigns for best results.
There are several types of remarketing campaigns that eCommerce businesses can utilize:
For businesses without an in-house marketing team, or those looking to leverage the expertise of specialists, a remarketing ads agency can be a valuable partner. An agency can provide expert advice, create and manage your remarketing campaigns, and provide the tools and resources necessary for success. Consultus Digital, for instance, has a team of experts who can help manage your remarketing advertising, ensuring it aligns with your overall digital marketing strategy.
Remarketing advertising can be a powerful tool in your eCommerce arsenal, helping to boost traffic, improve conversion rates, and ultimately drive sales. By re-engaging visitors who have already shown interest in your products, you’re more likely to convert these potential customers. However, like any digital marketing strategy, success requires careful planning, execution, and ongoing optimization.
Looking to explore the potential of remarketing advertising for your eCommerce business? Contact Consultus Digital, a leading remarketing ads agency, to discuss your needs and discover how we can help you achieve your goals.
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