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The digital marketing landscape is forever changing. Over the last year and a half, we saw this change accelerate as businesses were forced to innovate during the global pandemic.
As 2021 comes to a close, businesses are planning their budgets and strategies for the upcoming year. And with that in mind, we’re going to take a look at 6 digital marketing trends that you need to consider for your 2022 digital marketing strategy, why you should consider them, and tips for implementing these trends.
We’re going to look at the following digital marketing trends:
Let’s dive in!
It’s no secret that user experience (UX) can make or break a website. A seamless user experience is crucial for both customers and search engines like Google. If your website’s user experience is poor, not only will potential customers leave, Google may even push your site down the search results.
Google takes both content and design into account when assessing a web page. With Google releasing more updates around user experience – including the Page Experience update for desktop that will be released in February 2022 – businesses will need to double down to ensure they’re providing the best experience possible.
User experience can have a tremendous impact on digital marketing – here are 3 ways user experience can provide value:
Consider the following to ensure that you keep your users – and Google – happy:
You may be sick of hearing about the need for businesses to jump on video, but I’m afraid we’re here to repeat that sentiment: your business needs video in 2022!
With social media platforms like TikTok growing to over 1 billion monthly active users, and Instagram declaring that they are a video-first platform, you need to incorporate a video strategy to stay relevant.
Video not only provides your audience with different options for how they’d like to consume your content, but it’s also great for SEO. After all, YouTube is the second-largest search engine, and having your video content appear on Google is a win-win situation.
Creating video content doesn’t have to be difficult. Businesses can utilize their knowledge and existing content to create videos. Here are some ideas to get you started:
Did you know that a massive 79% of leads generated never convert into sales?
We know the importance of a digital marketing strategy in driving qualified leads, but what if the sales department doesn’t close these leads?
Marketing and sales teams need to better align in 2022 to ensure that there are no bottlenecks in either department’s strategies that prevent closing business.
There are many benefits to sales and marketing teams working together. Here are some key reasons:
For success in 2022, your sales and marketing teams should consider:
Real-time marketing is about creating and reacting to something in real-time on social media, whether that’s responding to messages, breaking news, or jumping on a viral trend.
76% of brands have claimed that real-time marketing has increased their engagement. It’s not always easy, but it can really pay off. Here are some other benefits:
And all of this can be achieved with a small budget.
Real-time marketing can be a great way to show your audience that your brand is listening and connected to consumer interests.
We mentioned earlier that engaging content is important for user experience. We also know that long-form content is very easy for Google and other search engines to understand. While your website may have a great design and experience, content shouldn’t be overlooked – especially the regular publication of content, like blogs and pillar pages.
We know that high-quality, optimized content can do wonders for your SEO. However, you need to be writing and publishing content consistently to be perceived as authoritative in the eyes of Google. Google’s John Mueller recently said it’s “hard to call a site authoritative if it only has 30 pages of content.”
So, what does this mean? Businesses need to develop a strong content strategy and editorial calendar for 2022 to ensure content is being created and published regularly.
Consistent publishing of high-quality content can:
Try adding these long-form content types to your 2022 content strategy:
If the Facebook outage in October taught us anything, it’s to not put all of our eggs in one basket. In other words, don’t become too reliant on third-party platforms in case you lose access. Plus, with Google’s plans to phase out third-party cookies in 2022, having first-party data is critical.
This is why in 2022, we’re working on growing our email list (you can subscribe to ours at the bottom of this web page) – and we recommend that businesses do the same. After all, 99% of email users check their inbox every day, with some checking it 20 times a day.
According to research by GetApp, 23% of marketing experts plan on investing in email marketing software due to Google’s new policy.
Email marketing allows you to send emails directly to a database of contacts who signed up to receive your newsletter, blog, promotions, or company updates. Generally, these people are interested in your brand, as they have already demonstrated this by signing up to receive emails from you.
Here are three ways you can use email marketing in 2022:
There are lots of trends to consider when putting together your 2022 digital marketing strategy. Consider the aforementioned trends, if they make sense for your business, and how you can implement these in your overall strategy.
What trends stand out for you? Let us know in the comments!
If you need help enhancing your digital marketing in 2022, do not hesitate to contact us – we look forward to speaking with you!
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submit your details to get started.
Our growth expert will then reach out to schedule your session.
submit your details to get started.
Our growth expert will then reach out to schedule your session.
submit your details to get started.
Our growth expert will then reach out to schedule your session.