How We Drove Over
400+ Leads Through Our Fall UGC Campaign.
Authentic voices from the community brought a local clinic to the forefront of eye care marketing.
About Tonic Eye Care
Tonic Eye Care is a community-focused optometry clinic in Midtown Toronto, led by Dr. Kelly Lee. Known for its personalized approach to vision therapy and family eye care, the clinic wanted to attract more qualified patients in a competitive market dominated by chains and well-funded independents.
The Challenge
With many local clinics competing for attention, Tonic Eye Care needed a way to:
Campaign Objective
The goal was to emotionally connect with families, particularly mothers, by showcasing real stories that highlight Tonic Eye Care’s personalized approach to eye exams and vision therapy. This strategy aimed to elevate brand trust, increase click-through rates, and outperform competitors in a saturated local market.
Data-Backed Insights, Human-Centered Stories
We launched a creative testing campaign on Meta focused on user-generated content and static ads to boost trust and engagement.
Campaign Tactics:
UGC Content Creation
We developed testimonial-style videos featuring two mothers from the local community. Each video variation was designed to test different tones and storytelling angles. These ads focused on:
- Sharing authentic, unscripted stories about their children’s eye exams and vision therapy.
- Building emotional resonance and trust through personal narratives.
Static Ads
In parallel, we launched a series of static ads, including:
- Single-image creatives with direct messaging and value propositions.
- Carousel ads showcase Tonic’s core services, such as eye exams, therapy sessions, and stylish eyewear.
Targeting
- Female audience aged 30–55
- Families with children, adults, and seniors within a 10km radius of the clinic
- Health-conscious individuals seeking trusted, personalized eye care
A/B Testing
Optimizing for Results
Test 1: Ad Hooks
We tested two ad hooks on ad variations. We scaled the top-performing combination to maximize engagement and conversions.
Test 2: Ad Creative Types
We tested static ads against UGC video ads to find the best performer of engagement and conversions.
Results That Speak Volumes
What Tonic Eye Care Had to Say
Would highly recommend Consultus – they’ve had great communication and have brought creative ideas to the table. We’ve been using them for SEO and Meta ads management, and have also transferred over Google Ads management as well. We’ve seen some positive results so far and are excited to continue growing with their support!
Nick Chan
Tonic Eye Care, Operations & Finance
Why It Worked
By showcasing real parent experiences, the campaign built genuine emotional connection with Tonic’s target audience. The strong performance not only drove leads but also earned Tonic’s trust, leading to an expanded partnership that now includes Google Ads management.
Let’s Build Your Growth Story
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