Small Business Marketing Budgets: How Much to Spend and Best Practices
Imagine this: most local businesses allocate 5–10% of their revenue to marketing, yet high-growth firms often push that figure to

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Consultus Digital acknowledges that the sacred land in which we operate is based in Tkaronto, within the Treaty Lands and Territory of the Mississaugas of the Credit as well as the Traditional Territory of the Haudenosaunee and the Huron Wendat peoples and home to many diverse First Nations, Inuit and Métis peoples since time immemorial. We acknowledge that Toronto is covered by Treaty 13 signed with the Mississaugas of the Credit and the Williams Treaties signed with multiple Mississaugas and Chippewa bands.
As Consultus Digital operates all across Canada, we also acknowledge the ancestral territory of all the Inuit, Métis, and First Nations people across Canada. We recognize their long-standing presence in these territories.
Consultus Digital is committed to making a continuous effort to learn the histories of the lands we occupy, acknowledge the atrocities of the past, and how we can support the process of reconciliation.
Laura Harvey, CEO
“I began using Consultus in January of 2022 after being with a competitor for many years. The team at Consultus has helped us to increase revenues over the last number of months and has brought new engaging ideas to increase our exposure within our market. They are a great team who do amazing SEO, Google ads and CRO. Highly recommend.”
Melissa Graham, Manager
“Such a great team to work with! Created an amazing new website for us along with managing all our paid digital ads each month.”
Stanislav Kojokin
“My firm- KASE Insurance Inc. partnered with Consultus Digital two years ago. At that time we had no online strategy. Michael and his team have helped us rebuild our website and created an SEO strategy that has provided us with 150% ROI! Consultus Digital has an amazing customer service team and they truly care about their clients and deliver on their promises. I strongly recommend Michael and the Consultus Digital team to all my friends and clients”
Helen Stergiou, Partner
“The team at Consultus Digital won our business due to their thorough assessment and realignment of our digital sales and marketing strategy. Within only a few weeks of partnering with them, we increased our inbound leads significantly by reconfiguring the user experience of our website”
Tricia Oldfield, Vice President of Sales & Marketing
As the VP of both Sales and Marketing for one of Canada’s largest electronic recycling companies, I wear many hats. I rely on the team at Consultus Digital to act as my outsourced, internal marketing team. Over the past 3 years, they’ve provided our company everything from website development to social media management. I would highly recommend the team at Consultus Digital to any business looking for a partner in navigating the complex world of digital.
Imagine this: most local businesses allocate 5–10% of their revenue to marketing, yet high-growth firms often push that figure to
According to SmartInsights, for every $1 spent on SEO, businesses earn an average of $22 in return. Plus, organic SEO
“In Q1 2025, Meta’s family of apps reached an astonishing 3.43 billion monthly active users, yet many small businesses still