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CONVERSION RATE OPTIMIZATION · 1 MIN READ

Maximizing Conversions: CRO Tools and Techniques – Infographic

October 25, 2023 · Grace Natarelli
CRO Tools & Techniques - Consultus Digital

The transformation of website visitors into devoted clients is crucial for business success in the modern digital age. This infographic will introduce you to the realm of Conversion Rate Optimization (CRO) and provide you with valuable tools and strategies to enhance your online presence. These insights can assist you in increasing conversions, generating income, and making a lasting impression, regardless of the size of your e-commerce business. Let’s get started and discover the keys to success on the internet.

CRO Techniques To Increase Conversions - Consultus Digital

Grace Natarelli
Grace Natarelli
Brand, Social & Compliance Specialist

Grace owns the most differentiated editorial niche on the team. She is the authority on digital advertising compliance across regulated Canadian industries (healthcare, legal, real estate), while also driving expertise in influencer marketing, social media strategy, and online reputation management. Grace bridges the gap between creative brand-building and the rules that govern it.

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Capabilities
01Acquire→
02Convert→
03Scale→
Google Ads
Search, Shopping, PMax for pipeline.
Meta Ads
Facebook & Instagram, built for ROAS.
Microsoft Ads
Bing Search & Audience Network.
Amazon Ads
Sponsored Ads, DSP & marketplace.
SEO Core
Technical, on-page, content SEO.
Local SEO
Multi-location GBP and map pack.
Content Marketing
Blog strategy and pillar content.
AEO / AI Search New
ChatGPT, Perplexity, SGE visibility.
Influencer Marketing New
Creator-led with attribution.
Performance Creatives Hot
Video, UGC, static, tested weekly.
The Consultus Digital Method

Growth isn't a channel. It's a system.

The five-step framework turns ad spend into predictable pipeline.

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