Tips for Crafting Compelling Email Subject Lines That Boost Engagement

A Toronto marketer crafting a subject line for their email marketing campaign

Email marketing can be an incredibly effective tool for reaching your audience and driving engagement. However, with so many emails flooding inboxes every day, it’s essential to make sure your email subject line stands out. One of the most critical elements of any email is the subject line. It’s the first thing your audience sees, and it can make or break whether they decide to open your email or not. 

In this blog, we’ll share some tips for crafting compelling email subject lines that will boost engagement.

6 Tips for Writing Email Subject Lines

Email subject lines are the first thing your email recipient sees when they receive your emails. Crafting a compelling subject line is critical for driving email open rates and engagement, which in turn can lead to higher conversions and sales. Here are some tips to help you create effective subject lines that grab attention and drive engagement.

1. The Basics

First things first, let’s start with the basics. A good email subject line should be clear, concise, and, ideally, no longer than 50 characters. It’s also essential to make sure your subject line accurately reflects the content of your email. This helps to build trust with your audience and ensures that they know what to expect when they open your email.

2. Emphasizing Value

One effective way to grab your audience’s attention is by emphasizing the value or benefit of the email content in the subject line. For example, if you’re offering a discount or special promotion, make sure to include that in the subject line. This can help to motivate your audience to open your email and take action.

3. Using Urgency

Creating a sense of urgency is another effective way to increase engagement. By using words like “limited time” or “act now,” you can encourage your audience to take action quickly. However, it’s important to make sure that the urgency is genuine and not just a ploy to get people to open your email.

4. Adding Personalization

A prospective client opening an email that has a personalized subject line

Personalization is becoming increasingly important in email marketing, and subject lines are no exception. By including the recipient’s name or other personal information, you can make the email feel more tailored to them and increase the chances of it being opened. Just make sure to use personalization strategically and not overdo it.

5. Avoiding Spam Filters

No matter how good your subject line is, it won’t matter if your email ends up in the spam folder. To avoid this, it’s essential to avoid using trigger words and phrases that can cause emails to be filtered out. Some common trigger words include “free,” “guarantee,” and “earn money.”

6. A/B Testing

Finally, it’s important to test different subject lines to see which ones are most effective. A/B testing involves sending two different versions of an email to a small portion of your audience and then sending the best-performing version to the rest. This can help you identify what works and what doesn’t and continually improve your email marketing strategy.

Brands That Have Mastered The Art Of Crafting Compelling Email Subject Lines

By studying the email subject lines of successful brands, you can gain insight into what works and apply those to your own email marketing campaigns. However, it’s important to remember to stay true to your brand’s voice and values, and to test and optimize your subject lines based on your specific audience’s preferences and behaviours.

  • Chubbies: Chubbies is a clothing brand that uses witty and humorous subject lines that stand out in a crowded inbox. Some examples include “We’re flipping out over these shorts” and “Drop everything and check out this sale”.
  • Headspace: Headspace is a meditation app that sends out email newsletters with subject lines like “Take a break from your screen and meditate” and “Unlock your full potential with Headspace”. These subject lines tap into the recipient’s desire for mental wellness and self-improvement.
  • Casper: Casper, a mattress company, uses subject lines that evoke a sense of comfort and relaxation, such as “Snooze the night away” and “Dream a little dream”.
  • BarkBox: BarkBox, a monthly subscription service for dogs, uses subject lines that appeal to the recipient’s love for their furry friend, such as “Your dog’s tail is wagging” and “Pawsitively the best day ever”.
  • Grammarly: Grammarly is a writing assistant tool that uses subject lines like “Write like a pro” and “Say goodbye to writing errors” to appeal to writers and content creators who want to improve their writing skills.

Ensure That Your Emails Are Opened

In conclusion, crafting compelling email subject lines is crucial to the success of your email marketing campaigns. By using these tips and strategies, you can create subject lines that grab attention, drive engagement and boost conversions. For more expert advice on email marketing, contact Consultus Digital today.

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