10 Digital Marketing Trends for 2023.

When it comes to digital marketing, the market is constantly evolving, from new platforms to tools and algorithms. As a result, most savvy digital advertisers will want to continually foresee and adapt the best digital marketing trends for 2023. 

However, following every trend is a definite way to stretch your marketing budget thin. This is why we have carefully handpicked 10 digital marketing trends in 2023 that will shape the marketing industry, enabling your business to work smarter in 2023.

1. Automated & Smart Bidding in Google Ads

For an efficient Google Ads campaign, Google Ads specialists typically analyze all data and tweak keywords, bids, and ad text to maximize results. However, while this obsessive attention to detail is beneficial, it can be exhausting, and a busy business owner may overlook this part, leading to a failed campaign.

The good news is that with automated bidding, Google utilizes machine learning to alter your bids in real-time using its massive user data. Therefore, advertisers can automate strategies while maintaining control.

2. Micro and Nano Influencer Campaigns

Influencer marketing has proven to help businesses reach more prospective clients. What is happening now, however, is the move from macro to micro and nano influencers on social media sites such as Tiktok and Instagram.

These micro and nano influencers typically have a modest but devoted following, making it an efficient approach to investing in genuine connections, reaching your target audience, and testing numerous audiences. However, when selecting an influencer, ensure that your values align with the influencers, such that your message and objectives are adequately communicated, and you can be confident that you are both working toward the same goal.

3. Virtual Events

It goes without saying that Covid-19 changed the world. According to a LinkedIn survey of over 200 companies in the United Kingdom and Ireland, 72% of respondents revealed that they would continue to hold virtual events. This is because more companies are starting to see the many benefits of such events. 

For starters, it costs less and provides access to a global audience, meaning companies no longer have to limit themselves to targeting only customers within their local area but rather the world. 

A good starting point for companies is using LinkedIn to host webinars or seminars, as it is the world’s largest network of business professionals.

4. Shopping on Social Media

As new social networks surface on the internet, so are new sales platforms. While Instagram may have taken the lead with the introduction of Instagram advertising and business profiles, many other platforms have followed suit, including the popular Facebook marketplace, Tiktok, and Pinterest. Twitter is also not falling behind as they have already begun a pilot test for their US accounts.

As a result, we expect more organizations to spend time creating business profiles on social media and synchronizing their offerings with the application, allowing users to purchase products and services directly on social media.

5. Video-based Content

According to Internet traffic data, video-based content is the fastest-growing digital marketing category, with an anticipated compound annual growth rate (CAGR) of 6.5% by 2025. The estimates further show that by the end of 2022, videos will account for 82% of all content, and this is because individuals consume video material more quickly than text.

While the growth in video-based content may come as no surprise to many, the latest trend will be to stick to shorter videos. A perfect example is Instagram Reels, TikTok and YouTube Shorts, all dominating the short-form video space.

6. Podcast Marketing

With solid conversion rates, podcasting is another excellent marketing channel that isn’t going away anytime soon. According to IAB Pricewaterhouse Coopers, podcast advertising expenditure was $800 million in 2020, and this figure is predicted to more than double to $1.7 billion by 2024, suggesting a nearly 20% annual growth rate.

Podcasts are a fantastic advertising trend because they cater to niches, target specialized audiences, and boost brand exposure and interaction, making it easier for businesses to meet the appropriate audience at the right time.

Start your podcast and broadcast the video version on your YouTube page, appear as a guest on a popular one, or use product placement to capitalize on the platform’s possibilities.

7. A Rise in Performance Marketing

In 2023, we can expect a shift in digital marketing from promoting products online to potential customers to creating specific digital campaigns with distinct goals, meaning that businesses will incorporate more performance marketing strategies to assist with revenue growth. 

Performance marketing involves identifying suitable channels and strategies for desired growth. More brands will pivot to a performance/growth strategy in order to generate more leads and increase revenue, resulting in a phenomenal ROI. 

8. Big Data, Artificial Intelligence, and Analytics

As businesses increase their use of digital marketing, technology will become more vital. Companies, for example, will employ AI and analytics to determine what internet users find most enticing and valuable. 

According to Deloitte’s State of AI in the Enterprise, 3rd Edition*, 45% of seasoned AI users claim that AI technologies have helped them to gain a considerable advantage over competitors. This shows that data-enrichment strategies can increase efficiency, revenue, and marketing automation.

Furthermore, Augmented Reality also incorporates digital things into real-time video. In 2023, businesses will heavily utilize augmented reality (AR) in marketing to engage customers and assist them in purchases. Despite its infancy, augmented reality is worth including in your digital marketing strategy.

9. Going Mobile and Progressive Web Apps

Once upon a time, laptops were considered portable, but now, they are cumbersome compared to their smaller alternatives – mobile phones and tablets. This means for brands and businesses to stay on top of their game in 2023, they will need websites designed to be mobile-friendly without compromise.

Because many people access the web on their phones, Google and other search engines favour mobile-friendly websites by implementing mobile-first indexing to index new sites. Therefore, your SEO will suffer if your website is not mobile-friendly.

10. Omnichannel Marketing

Omnichannel marketing gives a consistent brand experience across all channels of connection with a brand’s audience or clients. This is a crucial marketing trend to hop on because it ensures that every point of contact clients have with your brand is positive and informative. It also ensures that businesses provide informed and seamless messaging during so support the buyer’s journey and customer retention.

Closing Thoughts

As the digital consumer landscape continuously changes, it’s important to keep up and plan ahead so your business successfully rides the wake of emerging digital marketing trends. At Consultus Digitial, we keep our eyes on the horizon, so we’re armed with the latest digital marketing trends to help our clients grow into each calendar year. For more information on everything digital marketing or help with your 2023 digital marketing strategy, contact us — the experts at Consutlus Digital.