SEO Audit: 5 Essential Things to Check

A Toronto digital marketer performing an SEO audit for their client in front of their work station

An SEO audit is a comprehensive analysis of your website’s current search engine optimization status. It involves reviewing various on-page and off-page elements that affect your website’s search engine rankings, identifying areas for improvement, and providing recommendations to optimize your website for better online visibility and increased organic traffic. 

In this blog post, we will discuss what an SEO audit is, why it’s essential, and how often it should be performed.

What is an SEO Audit?

An SEO audit is a process of evaluating your website’s current search engine optimization status. It involves a thorough review of various on-page SEO and off-page SEO elements, including website structure and navigation, content, title tags, meta descriptions, images, technical SEO, backlinks, and analytics. The goal of an SEO audit is to identify areas for improvement and provide recommendations to optimize your website for better search engine rankings and user experience.

Why is an SEO Audit Important?

An SEO audit is crucial for any website looking to improve its online visibility and search engine rankings. It helps identify technical and non-technical issues that may be hindering your website’s search engine rankings, such as broken links, duplicate content, slow-loading pages, or a poorly structured website. An SEO audit provides a comprehensive understanding of your website’s current SEO status, allowing you to develop a more effective and targeted SEO strategy.

How Often Should You Perform an SEO Audit?

The frequency of conducting an SEO audit depends on various factors, such as the size of your website, the complexity of your SEO strategy, and the level of competition in your industry. Generally, it’s recommended to conduct an SEO audit at least once a year or after significant changes to your website or SEO strategy. For websites with high traffic volumes, frequent updates, or intense competition, more frequent audits are recommended.

5 Essential Things to Check During an SEO Audit

1. Website Structure and Navigation

The structure and navigation of your website play a vital role in user experience and search engine rankings. A well-structured website with clear navigation makes it easier for search engines to crawl and index your pages, resulting in better search engine rankings. During an SEO audit, it’s essential to check for broken links, pages with missing titles or descriptions, and ensure that your website’s sitemap is up-to-date and easily accessible.

2. On-Page SEO Optimization

On-page SEO optimization involves optimizing various elements on your website, including content, title tags, meta descriptions, and images. During an SEO audit, it’s important to review your website’s content to ensure that it’s relevant, informative, and engaging. You should also check for keyword stuffing, duplicate content, and broken images. Reviewing title tags and meta descriptions is also important to ensure that they accurately reflect the content on your website and include relevant keywords.

3. Technical SEO

Technical SEO refers to the technical aspects of your website that impact search engine rankings. During an SEO audit, it’s important to check your website’s loading speed, mobile-friendliness, and structured data. Search engines favour fast-loading websites that are optimized for mobile devices, so it’s important to ensure that your website is mobile-friendly and loads quickly. Additionally, structured data, such as schema markup, can improve search engine rankings by making it easier for search engines to understand the content on your website.

4. Backlinks

Backlinks are an essential factor in search engine rankings. During an SEO audit, it’s important to analyze your backlink profile to ensure that your website is receiving high-quality backlinks from authoritative websites. You should also review your website’s anchor text and ensure that it’s relevant and diverse. It’s also important to disavow any low-quality or spammy backlinks that may be hurting your website’s search engine rankings.

5. Analytics and Reporting

A digital marketer evaluating the analytics of an SEO audit for their Toronto client.

Analytics and reporting are critical for measuring the effectiveness of your SEO efforts. During an SEO audit, it’s important to review your website’s analytics to gain insights into your website’s traffic sources, user behaviour, and conversion rates. You should also set up goals and events to track important user actions, such as form submissions or product purchases. Regular reporting on your website’s SEO performance can help you identify trends and make data-driven decisions to improve your website’s search engine rankings and online visibility.

SEO Audit Checklist

By using this SEO audit checklist, you can ensure that you’re thoroughly reviewing all the important elements that can impact your website’s search engine rankings and online visibility.

  • Check for broken links and pages with missing titles or descriptions
  • Review your website’s sitemap to ensure it’s up-to-date and easily accessible
  • Evaluate your website’s navigation to ensure it’s clear and easy to use
  • Review your website’s content to ensure it’s relevant, informative, and engaging
  • Check for keyword stuffing, duplicate content, and broken images
  • Evaluate your title tags and meta descriptions to ensure they accurately reflect the content on your website and include relevant keywords
  • Check your website’s loading speed and mobile-friendliness
  • Evaluate your website’s structured data, such as schema markup, to make it easier for search engines to understand your content
  • Review your website’s robots.txt and sitemap.xml files to ensure they’re properly configured
  • Analyze your backlink profile to ensure you’re receiving high-quality backlinks from authoritative websites
  • Review your website’s anchor text and ensure it’s relevant and diverse
  • Disavow any low-quality or spammy backlinks that may be hurting your website’s search engine rankings
  • Review your website’s analytics to gain insights into your traffic sources, user behaviour, and conversion rates
  • Set up goals and events to track important user actions, such as form submissions or product purchases
  • Regularly report on your website’s SEO performance to identify trends and make data-driven decisions to improve your website’s search engine rankings and online visibility

Get An Expert SEO Audit

If you’re looking to improve your website’s search engine rankings and online visibility, a comprehensive SEO audit is a great place to start. Consultus Digital offers customized SEO audit services that provide you with a clear understanding of your website’s current SEO status and actionable recommendations to improve your online presence. Contact us today to schedule an SEO audit and take the first step towards improving your website’s online visibility.

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