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SOCIAL MEDIA · 1 MIN READ

Mastering the Social Media Marketing Funnel: A Simple Guide to Drive Conversions – Infographic

June 18, 2025 · Grace Natarelli
Social Media Marketing Funnel - Consultus Digital

Mastering the social media marketing funnel is key to turning casual scrollers into loyal customers. This infographic breaks down each stage of the funnel—from building awareness to driving action—with simple, actionable tips to improve engagement and boost conversions.

Social Media Marketing Funnel: A Simple Guide to Conversion - Consultus Digital

Grace Natarelli
Grace Natarelli
Brand, Social & Compliance Specialist

Grace owns the most differentiated editorial niche on the team. She is the authority on digital advertising compliance across regulated Canadian industries (healthcare, legal, real estate), while also driving expertise in influencer marketing, social media strategy, and online reputation management. Grace bridges the gap between creative brand-building and the rules that govern it.

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Capabilities
01Acquire→
02Convert→
03Scale→
Google Ads
Search, Shopping, PMax for pipeline.
Meta Ads
Facebook & Instagram, built for ROAS.
Microsoft Ads
Bing Search & Audience Network.
Amazon Ads
Sponsored Ads, DSP & marketplace.
SEO Core
Technical, on-page, content SEO.
Local SEO
Multi-location GBP and map pack.
Content Marketing
Blog strategy and pillar content.
AEO / AI Search New
ChatGPT, Perplexity, SGE visibility.
Influencer Marketing New
Creator-led with attribution.
Performance Creatives Hot
Video, UGC, static, tested weekly.
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