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The Impact of AI on Digital Marketing and Web Development – Infographic

November 7, 2024 · Jake Matzanke
AI Influence On Digital Marketing - Consultus Digital

Artificial intelligence is reshaping the way digital marketing and web development function. Marketers can now create highly personalized campaigns, increase targeting accuracy, and increase customer engagement by using artificial intelligence. In web development, AI simplifies complex tasks such as coding, testing, and user experience optimization. Learn more about how AI is driving innovation in these fields, creating faster, smarter, and more efficient solutions for businesses worldwide.

AI Impact On Web Development - Consultus Digital

Jake Matzanke
Jake Matzanke
Digital Strategist & Growth Marketing

Jake is the agency's most prolific voice and its go-to strategist for full-funnel marketing. With deep expertise in conversion rate optimization, content marketing, social media strategy, and growth frameworks, he connects the dots between channels to help businesses scale. Jake's writing translates complex marketing concepts into actionable, results-driven advice.

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Capabilities
01Acquire→
02Convert→
03Scale→
Google Ads
Search, Shopping, PMax for pipeline.
Meta Ads
Facebook & Instagram, built for ROAS.
Microsoft Ads
Bing Search & Audience Network.
Amazon Ads
Sponsored Ads, DSP & marketplace.
SEO Core
Technical, on-page, content SEO.
Local SEO
Multi-location GBP and map pack.
Content Marketing
Blog strategy and pillar content.
AEO / AI Search New
ChatGPT, Perplexity, SGE visibility.
Influencer Marketing New
Creator-led with attribution.
Performance Creatives Hot
Video, UGC, static, tested weekly.
The Consultus Digital Method

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The five-step framework turns ad spend into predictable pipeline.

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