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CONVERSION RATE OPTIMIZATION · 1 MIN READ

The Power of A/B Testing: How Small Changes Lead to Big Conversions – Infographic

March 29, 2024 · Jake Matzanke
A/B Testing Increases Conversion Rates - Consultus Digital

In this infographic from Consultus Digital, you’ll learn about A/B testing and how smaller modifications may result in large conversion increases. Examine the benefits and real-world examples of how this can result in significant income growth. Take advantage of opportunities to strengthen your online presence and increase conversions using the power of A/B testing today!

Power of A/B Testing - Consultus Digital

Jake Matzanke
Jake Matzanke
Digital Strategist & Growth Marketing

Jake is the agency's most prolific voice and its go-to strategist for full-funnel marketing. With deep expertise in conversion rate optimization, content marketing, social media strategy, and growth frameworks, he connects the dots between channels to help businesses scale. Jake's writing translates complex marketing concepts into actionable, results-driven advice.

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Capabilities
01Acquire→
02Convert→
03Scale→
Google Ads
Search, Shopping, PMax for pipeline.
Meta Ads
Facebook & Instagram, built for ROAS.
Microsoft Ads
Bing Search & Audience Network.
Amazon Ads
Sponsored Ads, DSP & marketplace.
SEO Core
Technical, on-page, content SEO.
Local SEO
Multi-location GBP and map pack.
Content Marketing
Blog strategy and pillar content.
AEO / AI Search New
ChatGPT, Perplexity, SGE visibility.
Influencer Marketing New
Creator-led with attribution.
Performance Creatives Hot
Video, UGC, static, tested weekly.
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