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SEO is a long term strategy that requires consistent optimization and content marketing to achieve the desired results. Google will become suspicious if a website suddenly has mountains of content, whereas if that content is built up over several months, it will see it as a quality resource to display to its users. The best results from any SEO Toronto campaign will usually take between 6 to 9 months, but will give business benefits that will last for years to come.

SEO is a constantly changing marketing strategy, and so it needs to be monitored and improved every day. Google changes their search ranking algorithm several times per year, and this can have dramatic impacts on how Google views your website. Consultus Digital makes staying on top of the latest SEO trends our number one priority so we are always delivering the best service for our clients.

One of the key aspects of a good SEO campaign is cultivating quality backlinks to your website. Google views any website that has multiple, high quality backlinks as a worthy resource to display in its searches and will display these websites higher up in the search rankings. We use the latest white hat SEO strategies including guest posting, actively reaching out to high domain authority websites, and comprehensive internal linking to help our clients achieve success.

SEO is a long term strategy that requires consistent optimization and content marketing to achieve the desired results. Google will become suspicious if a website suddenly has mountains of content, whereas if that content is built up over several months, it will see it as a quality resource to display to its users. The best results from any SEO Toronto campaign will usually take between 6 to 9 months, but will give business benefits that will last for years to come.

You may have heard of black hat or white hat when referring to hackers on the internet. The terms also apply to SEO. White hat SEO is using SEO techniques that are approved by Google and that could not be misconstrued by the search engine as trying to game the system. Conversely, black hat SEO techniques are any methods Google has explicitly said they will penalize or that tries to exploit loopholes in Google’s algorithm. Whilst black hat techniques tend to offer faster results, the gains are usually short lived as Google cracks down on black hat websites and punishes them by lowering their SERP ranking, or even de-indexing them from Google all together. Consultus Digital only uses the most trusted white hat SEO techniques to ensure our clients are protected and able to gain the maximum long term benefits SEO can offer.

In the past, SEO was a much simpler, almost mathematical approach to ranking higher in Google. The old search algorithm placed keyword density at the top of its importance factors, favouring any website that contained the highest number of keywords as the top results. This meant that anyone could place top in Google simply by stuffing their webpage with the keywords they were interested in ranking for. This did not make for great content for Google’s users and they began to stop turning to the search engine for their information needs. Google realised this and updated their algorithm to have a more sophisticated and holistic view of each website, taking into account not only keyword density but also length of content, multimedia, appropriate headings, and more. Thus, modern SEO requires a much more robust and creative approach including fresh blog content, updated website copy and a greater focus on images and video to rank first on Google.

Google is notoriously tight lipped on how they rank websites including how much keyword density plays a role in their current ranking algorithms. The general rule of thumb for SEO optimized content is to aim for a 1-3% keyword density in any piece of content. This will indicate to Google that the content is relevant to a user’s search but without appearing like you are trying to keyword stuff, which Google penalizes.

In the past, many SEO experts would swear that backlinking is the most important and influential component to an SEO Toronto campaign. However, as Google has continued to improve their search algorithm, it is becoming clear that backlinks are not the powerhouses that they used to be. High quality content, images and videos, are all now considered to be more important in achieving good rankings. That being said, a combined approach that includes both an effective content strategy supported by quality backlinks will achieve the best results.

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