A/B Testing

Why Every Business Should Be A/B Testing

July 17th, 2019 Author: in: SEO

What Is A/B Testing? A/B testing can also be known as split testing or bucket testing (lesser used). These three terms are thrown around interchangeably but all hold the same meaning. In short, AB testing is a way to compare…

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How to Increase Your Social Media Accessibility 

July 5th, 2019 Author: in: Social Media

Social Media Accessibility: A How-To Guide Social media accessibility is increasingly important as more and more businesses are including online platforms such as Facebook, Twitter and Instagram as part of their marketing strategies. It’s important to keep in mind that…

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Real-Time Marketing on Social Media in 2019

June 12th, 2019 Author: in: InstagramSocial AdvertisingSocial Media

Content is King Internet users in 2019 are consuming content at an increasingly historic pace. In any given minute of the day, internet users across the world post 49,380 photos and over 473,000 tweets. Since 2012, each person’s average daily time…

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How Many Hashtags Should I Use On Social Media?

May 23rd, 2019 Author: in: Facebook AdsInstagramSocial AdvertisingSocial Media

It’s been over a decade since Chris Messina famously first proposed the concept of hashtags in the digital world. He wanted to incorporate some kind of “groups” feature, a place in which people with similar interests could track ideas and…

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leveraging social media for SEO

How Can I Leverage Social Media for SEO Marketing?

May 18th, 2018 Author: in: SEOSocial Media

Utilizing Social Media for SEO Marketing Social media and SEO are often viewed as completely separate entities when it comes to online marketing. While your social media posts may appear in Google searches, those social search engine results pages don’t always…

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