What Is A/B Testing? A/B testing can also be known as split testing or bucket testing (lesser used). These three terms are thrown around interchangeably but all hold the same meaning. In short, AB testing is a way to compare…
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One of the most pervasive and fundamental shifts in digital marketing that has occurred in recent years is the introduction of programmatic advertising. This form of display advertising allows brands to access enormous libraries of ad space in every corner…
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