What Is A/B Testing? A/B testing can also be known as split testing or bucket testing (lesser used). These three terms are thrown around interchangeably but all hold the same meaning. In short, AB testing is a way to compare…
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What Instagram Hiding Like Numbers Means For Influencer Marketing If you’re an Instagram user in Canada, you have likely noticed a pretty significant change while scrolling your feed. The ubiquitous like counts usually found hovering underneath posts have disappeared. No…
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Content is King Internet users in 2019 are consuming content at an increasingly historic pace. In any given minute of the day, internet users across the world post 49,380 photos and over 473,000 tweets. Since 2012, each person’s average daily time…
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It’s been over a decade since Chris Messina famously first proposed the concept of hashtags in the digital world. He wanted to incorporate some kind of “groups” feature, a place in which people with similar interests could track ideas and…
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When you’re advertising on Facebook, you need your ad to stand out, be enticing, and be more interesting than other posts that your target market may see on their newsfeed. After all, if you saw a Facebook Ad that had…
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