A/B Testing

Why Every Business Should Be A/B Testing

July 17th, 2019 Author: in: SEO

What Is A/B Testing? A/B testing can also be known as split testing or bucket testing (lesser used). These three terms are thrown around interchangeably but all hold the same meaning. In short, AB testing is a way to compare…

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How Many Hashtags Should I Use On Social Media?

May 23rd, 2019 Author: in: Facebook AdsInstagramSocial AdvertisingSocial Media

It’s been over a decade since Chris Messina famously first proposed the concept of hashtags in the digital world. He wanted to incorporate some kind of “groups” feature, a place in which people with similar interests could track ideas and…

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great facebook ad creative

What Does Great Facebook Ad Creative Look Like?

February 22nd, 2019 Author: in: FacebookFacebook Ads

Some companies go straight to Shutterstock to find the ‘perfect’ creative for their next Facebook ads campaign. Type in “man listening to music”, and the page loads with stock imagery of men listening to music. Then, you simply download the…

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