So, is your brand on TikTok? Whether you\u2019re just getting started or you need to shake up your ads and draw more audiences, let\u2019s find out how to create TikTok ads that convert<\/a>, sell, and cultivate customer loyalty.<\/p>\n\n Like any digital marketing campaign, the first step in creating TikTok ads is establishing your goal. The most common goals are impressions and brand awareness, clicks, and conversions.\u00a0<\/p>\n\n The question is, what do you want your TikTok ads to do? With the sheer volume of TikTok ads and neck-to-neck competition, you\u2019ll get more value for your ad campaign by looking beyond impressions and general brand awareness.<\/p>\n\n In their round-up of best practices, TikTok shared a number of data-driven recommendations for running ads\u2014and seeing results that matter\u2014on their platform. No matter the size of your audience, campaign, and budget, these universal best practices are a great starting point for TikTok ads:<\/p>\n\n TikTok\u2019s general recommendations for creating ads are just the beginning. There are a lot more things you can try to create high-performing TikTok ads. Our TikTok ads agency rounds up these fun, creative tips to increase your advertising reach and drive more engagement.<\/p>\n\n Closed captions are a major component of accessibility. But did you know that making your ads more inclusive and accessible to people hard of hearing also has positive effects on your brand and TikTok ads? Good TikTok ads with captions lift conversions by 80% and by 157% when combined with a CTA.<\/p>\n\n You may have seen this on-stage, and in movies and TV shows\u2014and it\u2019s for a good reason. Breaking the fourth wall<\/a>\u2014or speaking directly with the audience\u2014keeps them engaged. It\u2019s a core part of TikTok advertising, too: having brand ambassadors talk, and share fun, positive stories. Building on this, you can also invite followers to create similar content as part of a branded hashtag challenge.<\/p>\n\n The best-performing TikTok ads tell great stories. Start with a problem and show the path to solving it, resulting in a happy ending for all. This allows audiences to easily identify with the narrative and see themselves in the shoes of a person who has successfully hurdled a common problem. Through this emotional hook, you can demonstrate the unique selling propositions of your brand and get customers invested in these wins.<\/p>\n\n A major barrier to getting your ad displayed is a \u201cshadowban\u201d. This happens when TikTok\u2019s algorithm appears not<\/em> to show your content on users\u2019 For You Pages. As a result, you may observe a steep decline in views.<\/p>\n\n Of course, TikTok denies the existence of shadowbans. However, to avoid problems, particularly with your views and engagement, it\u2019s important to follow TikTok\u2019s advertising guidelines closely and make sure you\u2019re not violating anything.<\/p>\n\n Influencers<\/a> are a core part of the TikTok community\u2014and they could be one of the best things to happen to your brand. TikTok ads benefit greatly from an influential figure, someone who can talk about their positive experience with your products and services in an authentic, friendly manner.<\/p>\n\n \u00a0And the best part? They don\u2019t have to be mega influencers, with millions of followers. You can partner with a micro-influencer in your industry. With even just a few thousand engaged followers and high interaction rates, you can leverage their audience in your TikTok ad campaign, for impressive results.<\/p>\n\n With all the trends on TikTok, you\u2019ll want to make sure that your ad stands out. A successful TikTok ad campaign incorporates the element of FOMO\u2014the fear of missing out. You\u2019ll want to give the impression that the deal you\u2019re advertising is a limited-time offer, quantities will run out, and other messages that drive up demand. Use a branded hashtag challenge to track conversions and see how effective this messaging is.<\/p>\n\n You already know that your TikTok ad needs a CTA. But are you using it effectively? In your TikTok ad, make sure to pull focus toward your CTA\u2014and keep it to a single call. You can do this by mentioning it in the voiceover, as well as adding it as a visual element, rather than just including it in the caption. When the CTA is clear and focused, you can count on more viewers to take the desired action and avoid loss.<\/p>\n\n Earlier, we looked at some universal insights TikTok has gleaned from the best-performing ads on their platform. Then, we looked at fresh, new tips and things to try out. Now, you need to remember that your TikTok advertising needs are unique. This means it\u2019s worth paying attention to industry-specific recommendations for TikTok ads.<\/p>\n\n Here are a couple of examples:<\/p>\n\n At the end of the day, TikTok ads are all about being authentic and connecting with your audience. There\u2019s a reason why \u201cbe yourself\u201d is one of the most powerful mottos to live by\u2014and follow in TikTok advertising<\/a>. The question is, how do you create ads that reflect this?<\/p>\n\n This is where Consultus Digital can help. Our TikTok ads agency is here to help you unlock the biggest benefits of TikTok, so you can connect with younger consumers and create an engaged, loyal customer base in Toronto and across Canada. Our core philosophy as a TikTok advertising agency is finding your brand voice and using it to guide the various elements we leverage to produce the highest-converting ads.\u00a0<\/p>\n\n Most importantly, we provide complete TikTok ads management\u2014from applying the universal best practices to videography<\/a>, trying new, creative ideas, and tailoring these to your industry. With our expert help in Toronto, you can count on higher views and conversions to connect with customers in new ways.<\/p>\n\nStraight from the Source: TikTok\u2019s Advertising Recommendations<\/h2>\n\n
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8 Tips for Creating High-Converting TikTok Ads<\/h2>\n\n
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<\/figure>\n\n1. Add captions<\/h3>\n\n
2. Break the fourth wall<\/h3>\n\n
3. Follow the basics of storytelling<\/h3>\n\n
4. Watch out for \u201cshadowbans\u201d<\/h3>\n\n
5. Partner with a TikTok influencer<\/h3>\n\n
6. Create FOMO<\/h3>\n\n
7. Focus on a CTA<\/h3>\n\n
8. Pay attention to industry-specific TikTok advertising practices<\/h3>\n\n
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Create Better TikTok Ads with Consultus Digital<\/h2>\n\n