{"id":50567,"date":"2026-10-05T00:00:32","date_gmt":"2026-10-05T00:00:32","guid":{"rendered":"http:\/\/consultusdigital.com\/blog\/healthcare-ads-rejected\/"},"modified":"2026-10-19T06:08:53","modified_gmt":"2026-10-19T06:08:53","slug":"healthcare-ads-rejected","status":"publish","type":"post","link":"https:\/\/consultusdigital.com\/blog\/healthcare-ads-rejected\/","title":{"rendered":"Why Your Healthcare Ads Keep Getting Rejected (And How to Fix Them)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Healthcare ads on Meta and Google don\u2019t get rejected by accident; they get flagged for targeting personal health attributes, using prescription drug names, or sending sensitive patient data back to ad pixels. On top of platform rules, Canadian clinics must navigate provincial regulatory college guidelines that ban testimonials and superlatives. To run high-converting, compliant campaigns: describe your services instead of the patient\u2019s condition, replace drug trade names with treatment categories, and audit your website tracking setup.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/consultusdigital.com\/blog\/healthcare-marketing-canada\/\"><span style=\"font-weight: 400;\">Healthcare marketing<\/span><\/a><span style=\"font-weight: 400;\"> is high-stakes. One wrong word in a headline or a misconfigured pixel event, and suddenly your campaign is grounded, your ad account is flagged, or worse, a regulatory college comes knocking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet, running successful, high-ROI paid campaigns for Canadian healthcare clinics, med spas, and telehealth brands is entirely doable. You just need to know how to navigate the triple threat of compliance: Google\u2019s Policy, Meta\u2019s Algorithm, and Provincial Regulatory Colleges.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is your practical guide to creating high-converting healthcare ads that actually get approved and stay online.<\/span><\/p>\n<h2><b>Why Healthcare Ads Get Flagged\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Platforms don\u2019t reject your ads to ruin your Tuesday\u2014they do it to shield themselves from legal liability and protect user trust. Every policy violation traces back to three core principles:<\/span><\/p>\n<ul>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Privacy Paranoia:<\/b><span style=\"font-weight: 400;\"> Pointing out someone\u2019s medical struggle feels invasive. If your copy sounds like you peeked at their medical chart, it\u2019s getting pulled.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Harm Prevention:<\/b><span style=\"font-weight: 400;\"> Misleading medical claims carry real-world danger. The standard of proof for healthcare messaging is massively higher than selling sneakers.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Legal Exposure:<\/b><span style=\"font-weight: 400;\"> Stricter patient-data privacy laws (PIPEDA\/PHIPA in Canada) have forced tech giants to lock down health-data collection.<\/span><\/li>\n<\/ul>\n<p><b>The Golden Rule:<\/b><span style=\"font-weight: 400;\"> Anything that implies you know a user\u2019s health condition, guarantees a medical outcome, or passes patient data back to ad networks will trigger a flag.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"The healthcare compliance intersection - Consultus Digital\" class=\"alignnone wp-image-50572 size-full\" height=\"941\" src=\"https:\/\/consultusdigital.com\/blog\/wp-content\/uploads\/2026\/10\/image1_1_1x-1.webp\" width=\"1672\" srcset=\"https:\/\/consultusdigital.com\/blog\/wp-content\/uploads\/2026\/10\/image1_1_1x-1.webp 1672w, https:\/\/consultusdigital.com\/blog\/wp-content\/uploads\/2026\/10\/image1_1_1x-1-300x169.webp 300w, https:\/\/consultusdigital.com\/blog\/wp-content\/uploads\/2026\/10\/image1_1_1x-1-1024x576.webp 1024w, https:\/\/consultusdigital.com\/blog\/wp-content\/uploads\/2026\/10\/image1_1_1x-1-768x432.webp 768w, https:\/\/consultusdigital.com\/blog\/wp-content\/uploads\/2026\/10\/image1_1_1x-1-1536x864.webp 1536w, https:\/\/consultusdigital.com\/blog\/wp-content\/uploads\/2026\/10\/image1_1_1x-1-800x450.webp 800w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\" \/><\/p>\n<h2><b>The Google Ads Playbook for Canadian Clinics<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Google is the intent engine, and patients actively search for solutions here. But one wrong keyword can freeze your account.<\/span><\/p>\n<h3><b>Do You Need Certification?<\/b><\/h3>\n<ul>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Standard Clinics (No Certification Needed):<\/b><span style=\"font-weight: 400;\"> Physiotherapy, general dentistry, chiropractic, dermatology, and general practitioners can <\/span><a href=\"https:\/\/consultusdigital.com\/google-ads\/\"><span style=\"font-weight: 400;\">launch search ads<\/span><\/a><span style=\"font-weight: 400;\"> immediately.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Certification Required:<\/b><span style=\"font-weight: 400;\"> Online pharmacies, prescribing telehealth providers, and pharmaceutical brands must be pre-certified by Google (often requiring <\/span><b>LegitScript<\/b><span style=\"font-weight: 400;\"> accreditation) before running ads.<\/span><\/li>\n<\/ul>\n<h3><b>The Prescription Drug Trap<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Canada is one of the rare jurisdictions alongside the US and New Zealand where prescription drug names can be used promotionally under tight constraints. However, bidding on prescription brand names as keywords without Google certification will lead to instant disapprovals.<\/span><\/p>\n<h3><b>The Trap Most Marketers Fall Into: Retargeting<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You <\/span><b>cannot<\/b><span style=\"font-weight: 400;\"> run remarketing campaigns based on health conditions. If a user visits your <\/span><i><span style=\"font-weight: 400;\">\u201cSpinal Disc Herniation Treatment\u201d<\/span><\/i><span style=\"font-weight: 400;\"> page, you cannot follow them across the Web Display Network. Google views health-based retargeting as a major privacy violation.<\/span><\/p>\n<h2><b>3. Meta\u2019s Rules: Two Separate Rulebooks<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">First, let\u2019s kill a common myth: Healthcare is NOT a Meta Special Ad Category. Declaring it as one won\u2019t protect you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meta enforces compliance through two completely separate systems:<\/span><\/p>\n<h3><b>Rulebook #1: Ad Copy &amp; Visual Standards<\/b><\/h3>\n<ul>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Personal Attributes:<\/b><span style=\"font-weight: 400;\"> You can\u2019t speak directly to a user\u2019s health status. Asking <\/span><i><span style=\"font-weight: 400;\">\u201cAre you struggling with depression?\u201d<\/span><\/i><span style=\"font-weight: 400;\"> will be rejected. Framing it as a service: <\/span><i><span style=\"font-weight: 400;\">\u201cOur Toronto practice offers evidence-based depression therapy\u201d<\/span><\/i><span style=\"font-weight: 400;\"> passes.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Sensational \/ Triggering Creative:<\/b><span style=\"font-weight: 400;\"> Close-ups of skin conditions, dramatic before-and-after photos, or imagery targeting body insecurity are rejection magnets.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Rx Brand Names:<\/b><span style=\"font-weight: 400;\"> Dropping names like <\/span><i><span style=\"font-weight: 400;\">Botox<\/span><\/i><span style=\"font-weight: 400;\"> or <\/span><i><span style=\"font-weight: 400;\">Ozempic<\/span><\/i><span style=\"font-weight: 400;\"> triggers automated pharmaceutical policies. Stick to generic categories like <\/span><i><span style=\"font-weight: 400;\">\u201ccosmetic injectables\u201d<\/span><\/i><span style=\"font-weight: 400;\"> or <\/span><i><span style=\"font-weight: 400;\">\u201cmedical weight management.\u201d<\/span><\/i><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Meta rules - Consultus Digital\" class=\"alignnone wp-image-50573 size-full\" height=\"941\" src=\"https:\/\/consultusdigital.com\/blog\/wp-content\/uploads\/2026\/10\/image3_1_1x-1.webp\" width=\"1672\" srcset=\"https:\/\/consultusdigital.com\/blog\/wp-content\/uploads\/2026\/10\/image3_1_1x-1.webp 1672w, https:\/\/consultusdigital.com\/blog\/wp-content\/uploads\/2026\/10\/image3_1_1x-1-300x169.webp 300w, https:\/\/consultusdigital.com\/blog\/wp-content\/uploads\/2026\/10\/image3_1_1x-1-1024x576.webp 1024w, https:\/\/consultusdigital.com\/blog\/wp-content\/uploads\/2026\/10\/image3_1_1x-1-768x432.webp 768w, https:\/\/consultusdigital.com\/blog\/wp-content\/uploads\/2026\/10\/image3_1_1x-1-1536x864.webp 1536w, https:\/\/consultusdigital.com\/blog\/wp-content\/uploads\/2026\/10\/image3_1_1x-1-800x450.webp 800w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\" \/><\/p>\n<h3><b>Rulebook #2: Domain-Level Pixel Restrictions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your ad copy might pass inspection, but your tracking setup can still break in the background. Meta actively scans landing page domains for health content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your domain gets classified under Meta\u2019s health restrictions:<\/span><\/p>\n<ol>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Meta may block lower-funnel pixel events (Lead, Schedule, Purchase).<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conversion-optimized campaigns<\/span><span style=\"font-weight: 400;\"> will lose performance signal.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Custom audience builds based on website URL visits will shrink or fail.<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Four steps showing how a health-related ad click can hurt performance: the user clicks a search ad, lands on a URL that names a condition, the Meta Pixel detects sensitive data, and optimization is degraded and the audience blocked\" class=\"alignnone size-full wp-image-50574\" height=\"941\" src=\"https:\/\/consultusdigital.com\/blog\/wp-content\/uploads\/2026\/10\/image2_1_1x-1.webp\" width=\"1672\" srcset=\"https:\/\/consultusdigital.com\/blog\/wp-content\/uploads\/2026\/10\/image2_1_1x-1.webp 1672w, https:\/\/consultusdigital.com\/blog\/wp-content\/uploads\/2026\/10\/image2_1_1x-1-300x169.webp 300w, https:\/\/consultusdigital.com\/blog\/wp-content\/uploads\/2026\/10\/image2_1_1x-1-1024x576.webp 1024w, https:\/\/consultusdigital.com\/blog\/wp-content\/uploads\/2026\/10\/image2_1_1x-1-768x432.webp 768w, https:\/\/consultusdigital.com\/blog\/wp-content\/uploads\/2026\/10\/image2_1_1x-1-1536x864.webp 1536w, https:\/\/consultusdigital.com\/blog\/wp-content\/uploads\/2026\/10\/image2_1_1x-1-800x450.webp 800w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\" \/><\/p>\n<h2><b>The Hidden Boss: Your Provincial Regulatory College<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Even if Meta and Google approve your campaign, your provincial regulatory college can still penalize the clinic. Platforms enforce ad policy; colleges enforce professional conduct.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If a practitioner\u2019s name (MD, DDS, NP, PT) is attached to the brand, you must comply with their governing body (e.g., CPSO, RCDSO, CPO):<\/span><\/p>\n<ul>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>No Patient Testimonials:<\/b><span style=\"font-weight: 400;\"> Bodies like the College of Physicians and Surgeons of Ontario (CPSO) prohibit patient reviews in practitioner advertising.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>No Superlatives:<\/b><span style=\"font-weight: 400;\"> Claiming to be the <\/span><i><span style=\"font-weight: 400;\">\u201cBest Cosmetic Dentist in Vancouver\u201d<\/span><\/i><span style=\"font-weight: 400;\"> can be classified as professional misconduct.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>No Unsolicited Before\/After Feed Images:<\/b><span style=\"font-weight: 400;\"> Paid social ads are considered unsolicited. Place galleries on your website where users must explicitly click to view.<\/span><\/li>\n<\/ul>\n<h2><b>Real-World Copy Translations<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Converting non-compliant draft ideas into high-converting, policy-cleared copy relies on shifting focus from the reader\u2019s condition to your clinic\u2019s services and credentials.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how to take non-compliant copy and turn it into approved, high-converting messaging:<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; border: 2px solid #000000; font-family: 'Open Sans', sans-serif;\">\n<thead>\n<tr style=\"background-color: #11365c; color: #ffffff;\">\n<th style=\"border: 2px solid #000000; padding: 12px; color: #ffffff;\"><b>Non-Compliant Framing (High Rejection Risk)<\/b><\/th>\n<th style=\"border: 2px solid #000000; padding: 12px; color: #ffffff;\"><b>Compliant Alternative (Approved Framing)<\/b><\/th>\n<th style=\"border: 2px solid #000000; padding: 12px; color: #ffffff;\"><b>Primary Policy Reason<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 2px solid #000000; padding: 12px;\">\u201cDo you suffer from chronic migraines?\u201d<\/td>\n<td style=\"border: 2px solid #000000; padding: 12px;\"><span style=\"font-weight: 400;\">\u201cOur clinic provides specialized management programs for chronic migraines.\u201d<\/span><\/td>\n<td style=\"border: 2px solid #000000; padding: 12px;\"><span style=\"font-weight: 400;\">Avoids Meta Personal Attributes violation.<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 2px solid #000000; padding: 12px;\">\u201cBook your Botox appointment today \u2013 $10\/unit!\u201d<\/td>\n<td style=\"border: 2px solid #000000; padding: 12px;\"><span style=\"font-weight: 400;\">\u201cConsultations for custom cosmetic injectable treatments.\u201d<\/span><\/td>\n<td style=\"border: 2px solid #000000; padding: 12px;\"><span style=\"font-weight: 400;\">Removes prescription trade name and promotional pricing.<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 2px solid #000000; padding: 12px;\">\u201cRated the #1 clinic in Vancouver! Guaranteed permanent relief.\u201d<\/td>\n<td style=\"border: 2px solid #000000; padding: 12px;\"><span style=\"font-weight: 400;\">\u201cLicensed practitioners delivering evidence-based care in Vancouver.\u201d<\/span><\/td>\n<td style=\"border: 2px solid #000000; padding: 12px;\"><span style=\"font-weight: 400;\">Eliminates superlatives, cure claims, and college testimonial conflicts.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><b>Pre-Launch Compliance Checklist<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Run every healthcare campaign through this 8-point inspection before hitting publish:<\/span><\/p>\n<ol>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Licensure Check:<\/b><span style=\"font-weight: 400;\"> Is geo-targeting strictly mapped to the provinces where your clinicians are registered?<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Copy Audit:<\/b><span style=\"font-weight: 400;\"> Did you strip out all second-person condition questions (\u201cDo you have\u2026?\u201d)?<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Rx Brand Removal:<\/b><span style=\"font-weight: 400;\"> Are drug trade names replaced with service categories?<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Visual Review:<\/b><span style=\"font-weight: 400;\"> Are before-and-afters or visceral close-up shots removed from ad creatives?<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>College Alignment:<\/b><span style=\"font-weight: 400;\"> Does the copy respect provincial governing rules (no testimonials or superlatives where restricted)?<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Pixel Hygiene:<\/b><span style=\"font-weight: 400;\"> Are sensitive health parameters (like diagnosis names or booking confirmation details) excluded from URL parameters passed to pixels?<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Age Gating:<\/b><span style=\"font-weight: 400;\"> Are prescription-adjacent or cosmetic procedure campaigns set to 18+?<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Landing Page Consistency:<\/b><span style=\"font-weight: 400;\"> Does the destination page mirror the compliant language used in the ad?<\/span><\/li>\n<\/ol>\n<h2><b>What to Do When Your Ad Gets Rejected<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Don\u2019t panic, and definitely don\u2019t repeatedly resubmit the exact same ad without edits; that\u2019s a fast track to account suspension.<\/span><\/p>\n<ol>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Identify the Real Trigger:<\/b><span style=\"font-weight: 400;\"> Check the exact policy cited in the notice. Often, the trigger lives on <\/span><a href=\"https:\/\/consultusdigital.com\/landing-pages\/\"><span style=\"font-weight: 400;\">the landing page<\/span><\/a><span style=\"font-weight: 400;\">, not the ad creative.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Make the Edit:<\/b><span style=\"font-weight: 400;\"> Adjust the copy, image, or URL structure to meet compliance.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Submit One Clear Appeal:<\/b><span style=\"font-weight: 400;\"> Explain the change briefly and request re-review.<\/span><\/li>\n<li aria-level=\"1\" style=\"font-weight: 400;\"><b>Domain Classification Issues:<\/b><span style=\"font-weight: 400;\"> If Meta locks down conversion tracking, <\/span><a href=\"https:\/\/consultusdigital.com\/meta-ads\/\"><span style=\"font-weight: 400;\">use Meta Lead Forms<\/span><\/a><span style=\"font-weight: 400;\"> or shift primary optimization targets to top-of-funnel events (Landing Page View) while relying on <\/span><a href=\"https:\/\/consultusdigital.com\/zoho-crm\/\"><span style=\"font-weight: 400;\">first-party CRM data<\/span><\/a><span style=\"font-weight: 400;\"> for actual conversion tracking.<\/span><\/li>\n<\/ol>\n<h2><b>Compliance Is Your Competitive Advantage<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Navigating <\/span><a href=\"https:\/\/consultusdigital.com\/blog\/digital-advertising-rules-for-healthcare-professionals-in-canada\/\"><span style=\"font-weight: 400;\">healthcare advertising in Canada<\/span><\/a><span style=\"font-weight: 400;\"> can feel like walking through a regulatory minefield, but compliance doesn\u2019t have to kill your campaign performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The marketers and clinic owners who succeed aren\u2019t the ones trying to sneak unapproved claims past Meta\u2019s algorithm or Google\u2019s review system. They\u2019re the ones who build sustainable, policy-cleared acquisition engines that run smoothly without the constant threat of ad disapprovals, pixel blocks, or college warnings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By shifting your ad copy from reader conditions to clinical expertise, keeping your pixel hygiene clean, and aligning with provincial standards, you protect your ad account and build real patient trust.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Healthcare ads on Meta and Google don\u2019t get rejected by accident; they get flagged for targeting personal health attributes, using prescription drug names, or sending sensitive patient data back to ad pixels. On top of platform rules, Canadian clinics must navigate provincial regulatory college guidelines that ban testimonials and superlatives. To run high-converting, compliant campaigns: [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":50570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[33,19,37],"class_list":["post-50567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","tag-digital-marketing","tag-digital-marketing-toronto","tag-seo"],"_links":{"self":[{"href":"https:\/\/consultusdigital.com\/blog\/wp-json\/wp\/v2\/posts\/50567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/consultusdigital.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consultusdigital.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consultusdigital.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/consultusdigital.com\/blog\/wp-json\/wp\/v2\/comments?post=50567"}],"version-history":[{"count":1,"href":"https:\/\/consultusdigital.com\/blog\/wp-json\/wp\/v2\/posts\/50567\/revisions"}],"predecessor-version":[{"id":50618,"href":"https:\/\/consultusdigital.com\/blog\/wp-json\/wp\/v2\/posts\/50567\/revisions\/50618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consultusdigital.com\/blog\/wp-json\/wp\/v2\/media\/50570"}],"wp:attachment":[{"href":"https:\/\/consultusdigital.com\/blog\/wp-json\/wp\/v2\/media?parent=50567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consultusdigital.com\/blog\/wp-json\/wp\/v2\/categories?post=50567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consultusdigital.com\/blog\/wp-json\/wp\/v2\/tags?post=50567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}