{"id":4418,"date":"2022-01-19T11:00:00","date_gmt":"2022-01-19T11:00:00","guid":{"rendered":"https:\/\/consultusdigital.com\/demo2025\/?p=4418"},"modified":"2026-09-18T11:22:48","modified_gmt":"2026-09-18T11:22:48","slug":"signs-you-need-professional-seo-help","status":"publish","type":"post","link":"https:\/\/consultusdigital.com\/blog\/signs-you-need-professional-seo-help\/","title":{"rendered":"Top 8 Signs You Need Professional SEO Help"},"content":{"rendered":"

As one of the cornerstones of every effective digital marketing strategy, you\u2019ve likely already dabbled in SEO \u2014 after all, which brands haven\u2019t? And with 75% of users<\/a> not browsing nor clicking beyond the first page, the race to the first page \u2014particularly the top 5 \u2014 you need more than the basics of SEO to succeed.\u00a0<\/p>\n

Everyone knows the basic formula of good SEO: on-page and off-page optimization through keyword density, link-building, good user experience, and active content marketing, among others. But do you have enough time and resources, and a pulse on the latest digital marketing trends<\/a>?\u00a0<\/p>\n

Beyond the Basics of SEO: Leveraging Professional SEO Help<\/h2>\n

While most brands these days are somewhat familiar with SEO, there is almost always a trade-off between leveraging in-depth, in-house SEO and investing this effort towards core business processes. Successful brands know which of the two makes a smart business decision.<\/p>\n

Here is where professional SEO help<\/a> comes in. From conducting a full audit of your website, search rankings, and traffic, to implementing industry-leading trends in line with the latest on search algorithms and the larger customer journey, professional SEO services provide you a much more competitive edge in global markets like Toronto.<\/p>\n

\"Basics<\/figure>\n

8 Signs You Need Professional SEO Services<\/h2>\n

Struggling to rank \u2014 or not ranking at all? Not capturing enough traffic, and generating leads and conversions even when you\u2019re on the first page of search results? Let\u2019s take a closer look at the signs telling you it\u2019s time to call in an SEO company for professional help:<\/p>\n

1. You\u2019re Not Showing Up on Google<\/h3>\n

The bare minimum of having any digital presence is at least showing up on Google searches for your brand name. Between your brand\u2019s domain and website content (even when not optimized), you should at least rank when searching your brand name. The same goes for Google Maps \u2014 you should also show up for searches within your area<\/a>.<\/p>\n

Not ranking even for your own brand name is a major red flag \u2014 and the most telltale sign that you need professional SEO help. Beyond optimizing your site right away, an SEO company can do a comprehensive site health check to address technical issues and\/or penalties that are preventing you from showing up on search.<\/p>\n

2. Your Website isn\u2019t Getting Traffic<\/h3>\n

The goal of ranking within the top 5 of search results is to direct customers to your website, where they can take conversion actions, like filling out a contact form, requesting a quote, or completing a purchase. But none of these can happen if you aren\u2019t capturing traffic to begin with, much less getting relevant traffic.<\/p>\n

An SEO company can find out why, such as if your site is new or recently redesigned, or worse, if Google has downgraded your site with a penalty. Similarly, they can also take a look at both targeted keywords and conversion elements to get rid of low-quality traffic. They\u2019ll optimize your website<\/a> to lower bounce rates, increase time on-page, and drive conversions among target audiences.<\/p>\n

3. You\u2019re Spending too Much on Paid Ads to Make Up for Poor SEO<\/h3>\n

SEO and PPC go hand-in-hand as core elements of a cohesive digital marketing strategy. But dumping dollars into paid ads isn\u2019t a sustainable way to make up for abysmal keyword rankings and low website traffic.<\/p>\n

With professional SEO help, you can reassess ROI on PPC campaigns<\/a> and drive equal success with stable organic rankings. An SEO company will target short-tail and long-tail keywords, and implement on-page and off-page<\/a> optimization to achieve organic rankings and balance your marketing strategy.<\/p>\n

4. Website Traffic is High but Conversions are Low<\/h3>\n

More website traffic is every brand\u2019s basic digital marketing goal. But more isn\u2019t always quality. You\u2019ll know this is the case when the bounce rate is high and time on-page is low: your website may be capturing a lot of traffic, but visitors quickly \u201cbounce out\u201d because they\u2019re not finding what they need.<\/p>\n

What you really want is relevant website traffic. This is how conversions take place, and revenue comes from. With professional SEO services, you can optimize conversion elements, so even with lower but relevant traffic, visitors are enticed to click on links, submit contact forms, or complete purchases.<\/p>\n

5. Your Website isn\u2019t Responsive, With Poor User Experience<\/h3>\n

With mobile-first being the standard and nearly 56% of all website traffic<\/a> coming from mobile, your website suffers when it isn\u2019t mobile-friendly and responsive. This technical flaw creates a poor user experience, leaving potential customers frustrated and causing them to bounce out of your site.\u00a0<\/p>\n

A full-service SEO company<\/a> should also offer responsive web design<\/a> to fully optimize your site for a seamless experience across devices. They can also look into user experience to improve website navigation, implement a clean, professional design, incorporate CTAs, reduce page load times, and more. Ultimately, these enhancements will reduce bounce rates and increase conversions.<\/p>\n

6. You Aren\u2019t Utilizing Content Marketing<\/h3>\n

There\u2019s more to long-term SEO than setting up the homepage, product or service pages, and the contact page. The fact is, these pages can only have so much content and keyword placement opportunities.\u00a0<\/p>\n

You need more quality, keyword-rich, and value-added content that serves both as a search engine ranking signal, and a customer acquisition vehicle. SEO companies offer content marketing<\/a> following your website (re)launch to continuously enrich your site, and create opportunities for ranking and customer engagement beyond sales copy.<\/p>\n

7. Your Site Isn\u2019t Secure<\/h3>\n

Website security is everything. Not only does this protect company data, but also builds trust with customers who browse your site, share their information, and make purchases. A basic identifier of site security is having an HTTPS URL.\u00a0<\/p>\n

HTTPS websites have a valid SSL certificate \u2014 and browsers are quick to warn visitors against proceeding to websites that don\u2019t have one or have expired. This can quickly deter potential customers, and over time earn you a penalty that will downgrade your search rankings.<\/p>\n

8. Your Website has Technical Audit Issues<\/h3>\n

Professional SEO help goes well beyond keywords and content. An SEO company can help address these most common technical issues often occurring off-page, and impact rankings:<\/p>\n