{"id":4242,"date":"2021-11-24T15:48:36","date_gmt":"2021-11-24T15:48:36","guid":{"rendered":"https:\/\/consultusdigital.com\/demo2025\/?p=4242"},"modified":"2026-08-05T09:21:30","modified_gmt":"2026-08-05T09:21:30","slug":"digital-marketing-trends","status":"publish","type":"post","link":"https:\/\/consultusdigital.com\/blog\/digital-marketing-trends\/","title":{"rendered":"6 Digital Marketing Trends You Need in Your 2022 Strategy"},"content":{"rendered":"

The digital marketing<\/a> landscape is forever changing. Over the last year and a half, we saw this change accelerate as businesses were forced to innovate during the global pandemic.<\/p>\n

As 2021 comes to a close, businesses are planning their budgets and strategies for the upcoming year. And with that in mind, we\u2019re going to take a look at 6 digital marketing trends that you need to consider for your 2022 digital marketing strategy<\/a>, why you should consider them, and tips for implementing these trends.<\/p>\n

We\u2019re going to look at the following digital marketing trends:<\/p>\n

    \n
  1. Double down on user experience<\/li>\n
  2. A video strategy is crucial<\/li>\n
  3. Better align sales and marketing<\/li>\n
  4. Real-time marketing<\/li>\n
  5. Consistent publishing of long-form content<\/li>\n
  6. Grow your email list<\/li>\n<\/ol>\n
    \n
    \"digital<\/figure>\n<\/div>\n

    Let\u2019s dive in!<\/p>\n

    1. Double Down on User Experience\u00a0<\/h2>\n
    \n
    \"Digital<\/figure>\n<\/div>\n

    It\u2019s no secret that user experience (UX) can make or break a website. A seamless user experience is crucial for both customers and search engines like Google. If your website\u2019s user experience is poor, not only will potential customers leave, Google may even push your site down the search results.<\/p>\n

    Google takes both content and design into account when assessing a web page. With Google releasing more updates around user experience \u2013 including the Page Experience update for desktop that will\u00a0be released in February 2022<\/a>\u00a0\u2013 businesses will need to double down to ensure they\u2019re providing the best experience possible.<\/p>\n

    The Value of User Experience in Digital Marketing<\/h3>\n

    User experience can have a tremendous impact on digital marketing \u2013 here are 3 ways user experience can provide value:<\/p>\n