{"id":1667,"date":"2019-05-23T21:50:45","date_gmt":"2019-05-23T21:50:45","guid":{"rendered":"https:\/\/consultusdigital.com\/demo2025\/?p=1667"},"modified":"2019-05-23T21:50:45","modified_gmt":"2019-05-23T21:50:45","slug":"how-many-hashtags-should-i-use-on-social-media","status":"publish","type":"post","link":"https:\/\/consultusdigital.com\/blog\/how-many-hashtags-should-i-use-on-social-media\/","title":{"rendered":"How Many Hashtags Should I Use On Social Media?"},"content":{"rendered":"

It\u2019s been over a decade since Chris Messina famously first proposed the concept of hashtags in the digital world. He wanted to incorporate some kind of \u201cgroups\u201d feature, a place in which people with similar interests could track ideas and messages through a categorization function.<\/p>\n

Ultimately, the hashtag was born.<\/a><\/p>\n

\"Hashtags<\/p>\n

Why Do Hashtags Matter?<\/h2>\n

The online world has significantly evolved since 2007<\/a>, and hashtags have become a crucial aspect in social media strategy and digital advertising<\/a>. On average, an Instagram post with at least one hashtag has 12.6% more engagement than posts without them. Hashtags can be used for targeting, building audiences and increasing engagement–just to name a few of its advantages.<\/p>\n

There have been major successes in using hashtags to draw target audiences to online content. For example, if someone were to search \u201c#Toronto\u201d before travelling to the city, the hashtag would collect and share all associated content . Just by using one hashtag, people can instantly have access to personal opinions, articles, and media related to the subject.<\/p>\n

Hashtags indubitably play a large role in growth marketing and can swiftly bring micro accounts into the big leagues. However, the question remains: how can we use hashtags to give us a competitive edge?<\/p>\n

Finding the “Magic Number” of Social Media Hashtags<\/h2>\n

Ever since hashtags shifted how the digital world operates, finding the optimal amount of hashtags on social media platforms has become a science<\/a>. The number of hashtags used per post can make a world of difference, and get serious bang for your buck.<\/p>\n

Several reputable organizations have conducted countless studies in search of the \u201cmagic number\u201d when it comes to hashtags. Every algorithm operates a little differently–which is why it\u2019s important to understand that there is no universal rule. We\u2019ve created a handy infographic identifying the optimal, or \u201cmagic number\u201d of hashtags recommended for all major social media platforms:<\/p>\n

\"Social<\/p>\n

Have you ever tested different numbers of hashtags on your social media accounts? Let us know what you think in the comments!<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s been over a decade since Chris Messina famously first proposed the concept of hashtags in the digital world. He wanted to incorporate some kind of \u201cgroups\u201d feature, a place in which people with similar interests could track ideas and messages through a categorization function. Ultimately, the hashtag was born. Why Do Hashtags Matter? The […]<\/p>\n","protected":false},"author":4,"featured_media":1674,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[26,46,47,17],"tags":[],"class_list":["post-1667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads","category-instagram","category-social-advertising","category-social-media"],"_links":{"self":[{"href":"https:\/\/consultusdigital.com\/blog\/wp-json\/wp\/v2\/posts\/1667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/consultusdigital.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consultusdigital.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consultusdigital.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/consultusdigital.com\/blog\/wp-json\/wp\/v2\/comments?post=1667"}],"version-history":[{"count":0,"href":"https:\/\/consultusdigital.com\/blog\/wp-json\/wp\/v2\/posts\/1667\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consultusdigital.com\/blog\/wp-json\/wp\/v2\/media\/1674"}],"wp:attachment":[{"href":"https:\/\/consultusdigital.com\/blog\/wp-json\/wp\/v2\/media?parent=1667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consultusdigital.com\/blog\/wp-json\/wp\/v2\/categories?post=1667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consultusdigital.com\/blog\/wp-json\/wp\/v2\/tags?post=1667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}