Google Display Ads is an incredibly effective<\/a> digital marketing tool that falls under the Google Ads umbrella. This ad format is so effective because web users not only get to see your ads outside of just Google, but they don\u2019t have to actively seek out your products or services to be targeted by them.\u00a0<\/p>\n Interested in learning more?<\/p>\n In this article, we will go over everything you need to know about Google Display Ads.<\/p>\n Google Display Ads are banner ads that appear on websites, apps, and other platforms that aren\u2019t Google but are part of Google’s massive Display Network.<\/p>\n The Display Network is a group of over 35 million <\/a>websites, apps, and video streamers, which enables your ads to be viewed by 90% of all internet users.<\/p>\n One of the biggest advantages of Google Display Ads<\/a> is their massive reach. As previously mentioned, Google\u2019s Display Network has over 35 million partners, which means your ads have the best chance of being viewed by the right people.\u00a0<\/p>\n Another great thing about Google Display ads is that they are highly targeted. This means that your ads are being shown to the people who are most likely to make a purchase from your business.<\/p>\n Display ads can also be used for retargeting. This means that people who have engaged with your Google Ads or website but didn\u2019t convert will continue seeing your display ads on other websites. This can result in 726% more website traffic, a 10 times higher click-through rate<\/a>, and a 70% higher chance of securing a conversion.\u00a0<\/p>\n The main types of users used for retargeting include:<\/p>\n Additional benefits of Google Ads include:<\/p>\n There are two main types of Display Ads that advertisers can utilize \u2013 Responsive Display Ads and Uploaded Display Ads. We\u2019ll explain a bit more about each below.<\/p>\n With Responsive Ads<\/a>, Google generates ads for you using the creative assets you provide.<\/p>\n Google tests out different ad options to see which option would be most effective. It does this by combining different:<\/p>\n Google will also test out different ad placements and sizes and use the most effective responsive ads that were created.<\/p>\n With Uploaded Display Ads, you have more control over how your Display Ads appear as you will be the one creating them and deciding what they look like. These ads are created outside of Google Ads using a design tool of your choice and are uploaded to Google Ads as a .zip file.<\/p>\n If you want more control over what your ads look like and have lots of experience with creating ads, Uploaded Display Ads may be the better option. For beginners who aren\u2019t sure what types of Display Ads would produce the best results, Responsive Display Ads would be the better option.<\/p>\n Before you get started with Display Ads, make sure you have set up your Google Ads account. You\u2019ll also need to decide whether you want to use Responsive or Uploaded Display Ads. If you\u2019ve chosen Uploaded, you will be prompted to upload an image you have created that will be used for your Display Ads.<\/p>\n Next, you\u2019ll head over to your Google Ads dashboard. Click \u201cNew Campaign\u201d and complete the following steps:<\/p>\n When setting up your ads, you\u2019ll be asked to choose between the following campaign goals:<\/p>\n Next, you\u2019ll have to name your campaign and choose the countries you want to target and the language you want your ads to be in. Afterwards, you can choose between the following bidding strategy options:<\/p>\n This is the step where you decide how much you want to spend per day and whether you want to use an Individual or Shared Budget.<\/p>\n Keep in mind that Google recommends staying within the $10 to $50 range for your daily budget.<\/p>\n Next, you will get to select your ad rotation settings<\/a>. This is important as it determines how frequently Display Ads within your ad groups will appear.<\/p>\n The next step is to select any content exclusions. These are the types of content you don\u2019t want your ads to appear on.<\/p>\n This is an important step as it enables you to customize the audience you want to see your ads shown to by picking different demographics such as age, location, career, and more. You can also use the targeting expansion tool to increase your reach.<\/p>\n While you already set your budget, you\u2019ll also need to decide how much money to spend on a single ad bid.<\/a> This is similar to how you would compete in a bidding auction with Search Ads.<\/p>\n This is the fun part. With Uploaded Ads, you can upload your image and call it a day. If you\u2019ve chosen Responsive Ads, you\u2019ll have a few more steps:<\/p>\n Once you\u2019re done, hit Create Campaign, and your ads will be published.<\/p>\n While we\u2019ve provided a brief overview of how Google Display Ads work, setting up your ads and optimizing them for success requires a great amount of skill and expertise.\u00a0<\/a><\/p>\n For this reason, we recommend<\/a> working with an experienced Google Ads Management Agency <\/a>like Consultus Digital that can help maximize your ads\u2019 chances of success.<\/p>\nWhat Are Display Ads?<\/h2>\n
The Benefits of Google Display Ads<\/h3>\n
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The Different Types of Display Ads<\/h2>\n
Responsive Display Ads<\/h3>\n
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Uploaded Display Ads<\/h3>\n
Which Is Best?<\/h3>\n
How to Get Started With Display Ads<\/h2>\n
![\"Startup](\"https:\/\/consultusdigital.com\/blog\/wp-content\/uploads\/2024\/06\/setting-up-google-display-ads.png.jpg\")
<\/p>\n1. Decide On Your Goal<\/h3>\n
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2. Determine Your Bidding Strategy<\/h3>\n
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3. Set Your Budget<\/h3>\n
4. Ad Rotation<\/h3>\n
5. Content Exclusions<\/h3>\n
6. Choose Your Audience<\/h3>\n
7. Ad Group Bid<\/h3>\n
8. Create Your Ads and Publish Your Campaigns<\/h3>\n
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Why You Should Work With A Reputable Google Ads Agency<\/h2>\n