Business Growth 2023: 9 Strategies to Implement Now

2023 is expected to be a year of economic contraction, with many experts even predicting a looming recession. Though the economy may be taking a bit of a downward turn, that doesn’t mean that you shouldn’t be implementing strategies to help grow your business. 

Developing an effective digital marketing strategy should be a top priority to help with your business growth in 2023. Digital marketing accounts for more than 60% of advertising spending, and its prominence is only increasing. 

Keep up with the trends by implementing these business growth strategies.

1. Commit to Digital Transformation

Digital transformation is the future of business. If this term is new to you, it essentially means integrating digital technology into all possible areas of your business. 

At their core, most of the strategies on this list are going to revolve around improving your business’s digital transformation strategy. You’ll want to keep up or get ahead of the curve in 2023 by putting the latest technology to use, enhancing customers’ digital experience, and implementing a digital approach to sales.

For help developing your digital transformation strategy, you can contact an approved digital advisor. If your business is in Canada, you might even qualify for the Canada Digital Adoption Program (CDAP) for a grant to help cover 90% of the costs (up to $15,000) to have a digital advisor create a digital adoption plan for your business.

2. Make Sure Your Website is Working for You

A great website is the foundation of any great business in 2023. 38% of people will stop engaging with a website if the design or content is unattractive. Keep customers engaged and improve your website’s rank on Google by creating high-quality content and enhancing the user experience. 

In 2023 it’s also essential to ensure your website is well-designed and that the mobile version is at least as good as the desktop version. Google now uses mobile-first indexing, meaning it’s often the mobile version of your website that is being crawled. 

3. Customer Relationship Management (CRM)

In 2023 your business needs to be using a CRM system, no matter the size. Just the step of implementing software like SalesForce, Hubspot, or Zoho can drive sales up by 29%, but CRM is about more than just increasing sales. It’s about improving your relationship with your customers, understanding their habits, and building their trust. 

A properly implemented CRM is the most efficient way to optimize the buyer’s journey, from lead generation to conversion into repeat customers.

4. Implement a Sales Enablement Strategy

You can spend as much time, and money as your budget can afford on digital marketing, but your efforts will fall short if you aren’t also focusing on optimizing your sales process. 

The goal is to make your sales strategy as linear as possible, integrating it into your marketing system to create a seamless experience for your customers. Working with a sales enablement agency can help you prevent losing customers during their buying journey and close on more leads.

5. Improve your SEO

Search engine optimization (SEO) has been one of the hallmarks of an effective digital marketing strategy for a long time. That’s because it continues to be an effective strategy for people to find your business online. 

In 2023, SEO will be more valuable than ever. 68% of online experiences start with a search engine. With the increase in popularity of mobile browsing, home assistants, and voice searches, search engines are only becoming more integral to our online experiences. Keep up with the shifting market by mastering your SEO strategy. 

6. Make Use of Paid Media Marketing

Paid media like pay-per-click (PPC), Google ads, social media ads, and video ads all remain fast and effective strategies to get conversions. PPC tends to generate around twice as many clicks as SEO strategies, and Google ads provide an estimated return on investment (ROI) of around 800%. 

Google is not going to lose its status as the gateway to the online world anytime soon, and social media will continue to be a prominent figure in our lives. Take advantage of that by creating effective social media and Google Ads in 2023.

7. Don’t Do Everything Yourself: The Rise of Marketing Automation

As marketing software and AI get more advanced, more tasks can be effectively automated, allowing you to focus your attention on other marketing strategies. 

Marketing automation is expected to increase in popularity in 2023, and for good reason. Integrating technology like chatbots, automated emails, and automated sales processes improve click-through rates and customer satisfaction while freeing up time to focus on other important tasks.

8. Optimize Your Conversion Rate Optimization (CRO)

Conversion rate is an often overlooked metric in digital marketing. Most businesses will prioritize metrics like click-through rates, Google rankings, and ROI. While these are all super important, a part of developing a successful digital marketing strategy is knowing how many of your leads are turning into sales.

Spend time focusing on your conversion rate in 2023 by conducting A/B testing, improving your landing pages, and creating value-adding blog content. If you don’t know where to start in identifying where your conversions fall short or improving your CRO, you can get expert help from a CRO agency.

9. Track Everything

All of the strategies above require robust tracking of your company’s analytics. The data doesn’t lie, and it is the best way to know how your marketing strategies are performing. Track your website analytics, lead data, conversion rate, and more to find out what is working and what needs work.

Grow Your Business with Consultus Digital 

What makes for a great digital marketing strategy is advancing every year. Implementing everything listed above will be a great start, but keeping up with the dynamic digital world is a tall order for any business to tackle on its own. That’s why it’s worth considering working with an experienced digital marketing agency.

Consultus Digital is Toronto’s #1 digital marketing agency that can help your business become more modern and efficient in 2023. We are experts at performance digital marketing, but unlike most other agencies, we also specialize in helping businesses offline. Consultus can help your business generate leads, enhance its sales process, and improve customer relationships. 
Contact Consultus to find out how our services can help your business grow in 2023.