Screen view of Google Ads Management interface showcasing effectiveness on awareness for Toronto clients

10 Expert Google Ads Management Tips

October 19th, 2022 | Author: Jake Matzanke | Google Ads

Are you looking to take your Google Ads campaign to the next level? If so, you’re in luck. Our 10 expert Google Ads management tips will help you do just that. These tips will help you get the most out of your Google Ads campaign, from improving your campaign targeting to optimizing your bids and budgets. So what are you waiting for? Read on for all the details!

1. Choose The Right Keywords

The first step in google ads management is to choose the right keywords. The right keywords will help you reach your target audience and get your ad in front of them.

To choose the right keywords, you’ll need to do some research. You can use a keyword research tool like Google Ads Keyword Planner or Moz Keyword Explorer to find keywords that are relevant to your business.

Once you’ve found a few good keywords, you can start creating your ad.

2. Write Quality Ads That Are Relevant To Your Target Audience

The quality of your ads is just as important as the quality of your website when it comes to Google Ads management. You need to make sure that your ads are well-written, relevant to your target audience, and offer something that they are interested in.

If you are selling a product or service, you need to be able to explain what it is and why it is important in your ad. You also need to be able to target your ad so that it is shown to people who are most likely to be interested in what you are selling.

Read: Why Your PPC Campaign Needs a Landing Page?

The better your ads, the more likely people are to click on them and visit your website.

3. Set A Budget And Stick To It

Consultus Digital marketer finger-pointing to screen of Google Ads Management costs interface for Toronto client.

Budgeting for your Google Ads campaign is key to ensuring that you don’t overspend and end up with a bill that you can’t afford. Figure out how much you’re willing to spend on each campaign, and then make sure you stick to that budget.

You can adjust your budget as needed, but it’s important to always keep an eye on your spending.

If you’re not sure how to set a budget, start with a smaller amount and then increase it as needed. You can also use the Google Ads tool to help you develop a budget based on your goals.

4. Test Different Ad Formats And Strategies

The only way to know what works best for your business is to experiment with different ad formats and strategies. Try out a few different options and see how they perform.

Pay attention to your click-through rate (CTR) and conversion rate (CR). These are two of the most important metrics when it comes to google ads management.

Once you’ve found a few ad formats and strategies that work well for your business, stick with them and continue to test and refine your campaigns.

Google is constantly changing its algorithms, so it’s essential to keep up with the latest trends and best practices.

5. Optimize Your Campaign For The Best Results

Google ads management is key to a successful Google ads campaign. By optimizing your campaign, you can ensure that your ad reaches the right people at the right time, and that you’re not wasting money on ads that don’t perform well.

6. Use Negative Keywords To Weed Out Irrelevant Traffic

One of the most important aspects of google ads management is using negative keywords. By adding negative keywords to your campaigns, you can ensure that your ads are only shown to people who are most interested in what you’re offering. This will save you a lot of money in the long run, as you won’t be wasting your budget on clicks from people who will never convert.

To find negative keywords, you can use the Google Keyword Planner tool. To use this tool, simply enter in a few relevant keywords for your product or service. Google will then show you a list of related keywords, along with their average monthly searches. From there, you can add any keywords that you think are irrelevant to your campaign as negative keywords. Negative keywords are an essential part of Google ads management, so be sure to use them!

7. Target Your Google Ads To The Right Location

If you’re targeting a local audience, make sure to target your google ads to the right location. Use Google’s “Location Extensions” to specify your business address, and make sure your Google ads are being shown to people in that area. You can also target specific neighbourhoods, cities, or regions.

8. Schedule Your Google Ads For The Most Effective Times

Research shows that the best time to run your Google Ads is Monday through Thursday, 9 a.m. to 3 p.m. That’s because people are more likely to be searching for products and services during business hours on weekdays. Of course, you should test different days and times to see what works best for your business.

Also Read: Google Ads vs Facebook Ads: What You Need to Know?

9. Use Remarketing To Reach Your Target Audience

Remarketing is Google ads feature that allows you to target people who have already visited your website. You can create remarketing lists in Google ads and then create customized ads to show to people on those lists.

Remarketing can be a very effective way to reach your target audience because you are targeting people who are already interested in your product or service. To learn more if remarketing is right for your business, visit our blog. 

10. Monitor Your Campaign Results And Make Changes

The best way to fine-tune your Google Ads campaign is to monitor your results and make changes based on what you see. To do this effectively, you’ll need to track key metrics like impressions, clicks, conversion rate, and cost per conversion.

You can find all of this data in the “Campaigns” tab of your Google Ads account. Just click on the name of the campaign you want to check out, then click “See all stats” in the top right corner.

From here, you can use the date range picker to see how your campaign has performed over a period of time. If you see a dip in results, try changing your ad copy or targeting to see if that makes a difference.

You can also use the “Dimensions” tab to break down your results by things like location, device, and even time of day. This can give you some valuable insights into when and where your ads are being seen (and clicked on).

Monitoring your campaign results is an ongoing process, but it’s important to do if you want to get the most out of your Google Ads campaign. By making changes based on what you see, you can improve your results over time and get more value for your money.

Work With A Google Ads Management Agency

By following these expert tips, you’ll be well on your way to success with your Google Ads campaign. For help understanding your results or help with your Google Ads Management, we recommend partnering with a Google Ads Management agency, like Consultus Digital. Contact our Google Ads experts today, and see how you can achieve high ROI with expert help.

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