A/B Testing

Why Every Business Should Be A/B Testing

July 17th, 2019 Author: in: SEO

What Is A/B Testing? A/B testing can also be known as split testing or bucket testing (lesser used). These three terms are thrown around interchangeably but all hold the same meaning. In short, AB testing is a way to compare…

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Computer displaying google search engine

How Google Is Shifting Search To User Journeys And Why It Matters To You

March 27th, 2019 Author: in: SEO

Why is Google Changing Search Results To User Journeys? When you’re starting to think about purchasing a new product or looking up a business that performs a service, chances are you’re going to perform a Google search and do some…

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