A/B Testing

Why Every Business Should Be A/B Testing

July 17th, 2019 Author: in: SEO

What Is A/B Testing? A/B testing can also be known as split testing or bucket testing (lesser used). These three terms are thrown around interchangeably but all hold the same meaning. In short, AB testing is a way to compare…

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close up of instagram for influencer marketing

How Will Hiding Likes Affect Influencer Marketing?

June 28th, 2019 Author: in: Instagram

What Instagram Hiding Like Numbers Means For Influencer Marketing If you’re an Instagram user in Canada, you have likely noticed a pretty significant change while scrolling your feed.  The ubiquitous like counts usually found hovering underneath posts have disappeared. No…

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Display Advertising on a Website

Everything You Need To Know About Programmatic Advertising

April 3rd, 2019 Author: in: Programmatic Advertising

One of the most pervasive and fundamental shifts in digital marketing that has occurred in recent years is the introduction of programmatic advertising. This form of display advertising allows brands to access enormous libraries of ad space in every corner…

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YouTube Advertising – How To Set Up A Video Ad

April 1st, 2019 Author: in: YouTube

How Do You Create A Video Ad? Youtube is one of the most visited websites on the web, making it an invaluable digital marketing tool. Every day, over five billion videos are watched on Youtube, with eight out of every…

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the ultimate guide to seo blog posts

SEO Blog Posts: The Ultimate Guide

November 6th, 2018 Author: in: SEO

Many people know that the largest contributing factor to your SEO is the written content on your website. However, there is only so much content you can write about your products and services before you start repeating yourself. So how…

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