What Is A/B Testing? A/B testing can also be known as split testing or bucket testing (lesser used). These three terms are thrown around interchangeably but all hold the same meaning. In short, AB testing is a way to compare…
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Some companies go straight to Shutterstock to find the ‘perfect’ creative for their next Facebook ads campaign. Type in “man listening to music”, and the page loads with stock imagery of men listening to music. Then, you simply download the…
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Whether you sell replacement windows, or are a plastic surgeon who specializes in facelifts, consumers today will more than likely research your business online for reviews before they make their buying decision. Because of this, it’s crucial to understand how…
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Here we break down Google Ads latest enhancements and how you can benefit. Ready to dive in? Let’s go. 1. 15-second Non-skippable Video Ads Google is making it easier for marketers to yield full views of their video ads through…
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