A/B Testing

Why Every Business Should Be A/B Testing

July 17th, 2019 Author: in: SEO

What Is A/B Testing? A/B testing can also be known as split testing or bucket testing (lesser used). These three terms are thrown around interchangeably but all hold the same meaning. In short, AB testing is a way to compare…

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great facebook ad creative

What Does Great Facebook Ad Creative Look Like?

February 22nd, 2019 Author: in: FacebookFacebook Ads

Some companies go straight to Shutterstock to find the ‘perfect’ creative for their next Facebook ads campaign. Type in “man listening to music”, and the page loads with stock imagery of men listening to music. Then, you simply download the…

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woman rating business on her cellphone

How To Manage Your Business’ Online Reputation

February 13th, 2019 Author: in: Consulting

Whether you sell replacement windows, or are a plastic surgeon who specializes in facelifts, consumers today will more than likely research your  business online for reviews before they make their buying decision. Because of this, it’s crucial to understand how…

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Top 10 Google Ad Enhancements

Top 10 Latest Google Ad Enhancements

February 5th, 2019 Author: in: SEO

Here we break down Google Ads latest enhancements and how you can benefit. Ready to dive in? Let’s go. 1. 15-second Non-skippable Video Ads Google is making it easier for marketers to yield full views of their video ads through…

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